I have found that in working with clients there are conflicing motivations - relationship building and quick turn around on invesment. Relationship - building is inherently more complex and requires an audience-directed focus.
One of my clients is experiencing the need for quick volume based activity. In an effort to get there an opportunity exists for foreign based data work. Such an activity is not necessarily tied in with a cultivation campaign. Conversations speaking about "productivity" can be held from each of these perspectives. The employer may mention that it is important to increase brand exposure. Meanwhile, there may be additional comments about culvitation citing lengthy development cycles.
One can have an agenda with each, but the balance is extremely important.
If a salary package has already been negotiated comments which espouse the value of this contract should be taken seriously. When there are low funds and in a bad economy such conversations are likely to occur. It's an opportunity to prove the value of the work.
