In a world that has seen the staple campaign of many nonprofits, via mail, take a dive an innovation has been born - txt 2 donate. This is all the flutter with the horrific incidents in Haiti which have left many in a quandry with how to help.
Through sites such as mGive The NYTimes recently reported that over $2 million has been given to disaster relief. Contributions are just tagged onto the regular monthly phone bill. This provides a rich interface for the donor experience and could replace shopping for a site via web.
It is, however, very important that everyone do research before giving. There will be many charities claiming to send aid - some have much higher overhead expenses than others. At the end of the day, if one wishes to make a higher donation it may be further personalized by a visit to the site. This is certainly the case when one wants to give in memorium and etc. Txt 2 donate is another function of our "ever-smarter"phones. The human element, however, cannot be replicated.
