I am a very creative type. With that in mind, I approach projects with a goal of completing them and moving forward. This is especially when creating a device that is long term and requires not only external communication but internal effort to maintain.
The goal is to have an audience read a communication piece. This needs to be constructed, edited and etc. In addition, there needs to be the capacity to ensure it will be maintained and properly distributed in a timely fashion. It is not content heavy but there needs to be a regular investment of time for this to be successful.
Once the focus is on creating a simultaneous piece of communication attention is diverted. The first project isn't yet completed and there's no evidence on how it is best constructed. If the new venture is in social media that requires it's own formulation. How will people hear about this page? How is it to be maintained? What happens when the flow of readers increases? What is the policy with adding friends and allowing comments? What do we do when a comment is inappropriate?
It's important to clarify content, structure and how edits are governed. Without these many groups I've seen move more on an ad hoc reactionary basis that having a set vision for how to move forward. Other may not work this way but I tend to work on multiple projects for different causes/businesses so understanding the time involved is beyond critical.
