In what would appear to be the ideal setting for mutually beneficial relationships the opposite can often appear. Churches which are homogenous tend to have less strain, other than age based, because of the parallels in value systems. When a place of worship is very plural and diverse differing attitudes as to how the institution should move forwarde can cause serious concerns.
At the Riverside Church, where I currently worship this is our current state. The institution offers a plethora of amazing social services and was the first location where the Rev. Dr. MLK Jr delivered an anti-war speech (i.e. Vietnam). It has always heralded itself as a model for progressive change and ideals. In the wake of the senior minister Rev. Dr. James Forbes departure there has been much jostling for identity.
Several groups believe the institution should proceed forward on the same "arc" as has always existed. The new minister, now departed, felt that the liturgy should be changed. Getting people to accept changes in their style of worship is never easy, he learned that lesson the hard way.
In the midst of these outwardly appearing problems lies a huge opportunity to learn about both PR and group communications.
