In a world where bunches, and that means a lot, of emails are floating to potential viewers staying focused is a unique skill. In my experience, this is especially true when referring to emails from organizations offering services. Contained deep within their flowery descriptions of services they finally get to the point - asking for money.
Today, there was such an email from a very reputable organization that teaches folks nonviolent, aka non-judgmental, communication. The text at the top of the email was huge describing the benefits. There were large blocks of color and other add-ons included; italics, underline, bold and etc. My quest became to find the actual cost associated with the event.
I actually didn't even see it and sent an email suggesting the ask be made more clear. The response was that the location of the price was at "the bottom" of the page on the right. Well, that's an interesting place since most studies have shown that folks tend to look at the top left first (we're taught to read that way).
When I finally saw the price it was in itsy bitsy tiiiinnny letters. If there is value in what you are proposing, don't be ashamed to be upfront. Once I have to scroll down to search for a price that doesn't mean there's much committment there. Either I have the money, or not. Those are the only possible outcomes.
