Smaller bits from the host of Dcommunications.net

Tuesday, August 4, 2009

It's about the clients' needs, not your wants

A very important vehicle to developing solid business relationships is hearing what clients say. I am a very creative, data-driven individual who loves to implement out-the-box adaptive strategies. Furthermore, I've taken it for granted that digital-based work is how most people operate.

Oh, those assumptions.

I'm hearing some clients prefer to work with a hard filing system, others prefer digital management. In addition, regardless of the advice that I might give it's up to the client to either implement or not. As an employee of an event management co. that point was lost. Regardless of how effective or data driven an idea might be, institutionalized processes die hard. Really slowwwly and painfully. After tons of meetings, many an email and sheer objection.