I received a response from the President of a linguistic service company. Essentially, his product helps consumers retain a larger vocabulary in a user-friendly format. Even this grueling niche market of test-takers is moving away from the hard copy (books, study supplements and etc) towards digital methods.
The website is very intuitive. Starts with a test to rank the consumer and assigns words thereafter. Helps with pronunciation, memory and all kinds of wonderful add-ons.
He is hoping to start a media campaign soon to "launch" the service. It will be targeted towards education (obviously) and there's a lot of currently mined contacts.
