Smaller bits from the host of Dcommunications.net

Sunday, August 2, 2009

Mytwitspaceberryphone?

Ok, whoa. I am so overwhelmed right now at the prospect of wading into this media overload. As a communicator, it's the expectations which are set by pronouncing "availability" on any site. Once the message is out there folks expect you to be "there." That implies activity, with an implied degree of regularity.

It makes no sense to say i'm on: LinkedIn, MySpace, Facebook, Twitter, Friendster, Enemyster without a plan of action. I honestly just revamped my Facebook and hope to get a few comment strings started. That, then, should loop back to the consulting site because, that's the common thread. Consulting isn't like another business where it may float a bit separate from the ship of "personal stuff." These two barges float, or come to a dark blue death, together.

It's a fine line to get so involved, specifically for business, without any focus or clarity. Being "on" doesn't mean that's doing anything. How do you measure return for the hours upon hours spent connecting?