I was once an iPhone fan. Oh yes, I had the device for a while and loved the simplicity. From the amazing design to the apps at a fingertip. There is something more than just the device, it seems as though one is part of an exclusive community of users. The UI via iTunes can be a bit annoying but using a telephone has never been more amazing.
That is, until the first monthly bill arrived. At less than 700 daytime minutes, texting and data the $115 per month really got on my nerves. This is especially because of what's been reported of late - AT&T service is horrid. Of course, part of the penalty, er bill, came in part due to New York municipal taxes. Still, over the course of a lifetime this will be an incredibly expensive means of communication. That's right, once you step forward into the civilized light of smartphones going back is nearly unheard of.
I know because after my iPhone was stolen I gritted my teeth and "saved money" using Boost service for over 3 months. (Cringes) Let's just say some text messages didn't arrive for 72 hours.
Currently, the myTouch is my phone of choice. Frankly, the cost of unlimited everything is less than the limited voice package with AT&T. I don't mind paying for the phone over 20 months because I still pay less than the unlimited packages at Verizon or AT&T. The Droid interface is extremely personable and the app number is almost at 20,000. T-mobile has introduced remote mobile backup, a must-have, and the thing actually takes video footage. On the horizon is the Google Nexus which will reduce to a paltry sum the number of people ordering that hideous device known as the Shmoid, er, Droid.
If Google releases the Nexus not tied to a carrier that will be not just an iPhone, but carrier, killer.
Wednesday, December 30, 2009
Tuesday, December 22, 2009
Clarity for projects when priorities shift often
In the business world, new opportunities often come with a tangled web of tasks. One document is sent with a list of where energies should focus. Minutes later, this has been altered due to a review. How does a freelance employee work through this mess to develop an orderly sense of priorities?
One of the first lines of fire is an immediate superior. When there are diverging interests does one ask or assume that silence is approval? I have recently learned the hard way, again, because a project requiring email, phone and other contacts has been through several revisions. I thought a comment was made about outsourcing the creation of a contact list. Without being sure, a file was opened (about two weeks old) containging a "To Do" list with this activity in the number one position.
Sadly, instead of communicating with the CEO first, collation of the materials was started only to find out I was right. There is a fine line at which there is too much communication and the door is opened to begging for micromanagement. I have a strong need to avoid this at all costs. Sometimes, however, ensuring the vision of the overseer matches my own is quite productive.
One of the first lines of fire is an immediate superior. When there are diverging interests does one ask or assume that silence is approval? I have recently learned the hard way, again, because a project requiring email, phone and other contacts has been through several revisions. I thought a comment was made about outsourcing the creation of a contact list. Without being sure, a file was opened (about two weeks old) containging a "To Do" list with this activity in the number one position.
Sadly, instead of communicating with the CEO first, collation of the materials was started only to find out I was right. There is a fine line at which there is too much communication and the door is opened to begging for micromanagement. I have a strong need to avoid this at all costs. Sometimes, however, ensuring the vision of the overseer matches my own is quite productive.
Focusing on projects regardless of outside distractions
With all of the never ending interruptions from outside events, focusing on projects can be very difficult. The same is quite true when operating inside of an office environment. There are conversations which take place that are not essential to business, political games to play and endless rounds of communication.
Prioritizing what needs to be finished is an essential skill. However, this alone will not get the job done (pun definitely intended). It is also important that outside noise can be muted. Multitasking does have its place, but turnaround can be aided by sticking to a singular task. In our current labor force, many employers cite the need for multitasking but the skill of focus must not be forgotten.
For those who are in the freelancing or consulting business this noise can come from family. Ironically, those who we know the most tend to exert the most pressure on our behavior and saying "No" becomes quite difficult. This was true last night when a request was put in for me to help someone with their resume. I didn't have the time because I needed to focus on a task with a deadline. Instead of just listening to my need for work my family member became quite irate. My development in the business, and overall disposition, allows a disconnection from such irrational speak.
In all things, boosting someone elses credentials while hurting your own is a delicate game.
Prioritizing what needs to be finished is an essential skill. However, this alone will not get the job done (pun definitely intended). It is also important that outside noise can be muted. Multitasking does have its place, but turnaround can be aided by sticking to a singular task. In our current labor force, many employers cite the need for multitasking but the skill of focus must not be forgotten.
For those who are in the freelancing or consulting business this noise can come from family. Ironically, those who we know the most tend to exert the most pressure on our behavior and saying "No" becomes quite difficult. This was true last night when a request was put in for me to help someone with their resume. I didn't have the time because I needed to focus on a task with a deadline. Instead of just listening to my need for work my family member became quite irate. My development in the business, and overall disposition, allows a disconnection from such irrational speak.
In all things, boosting someone elses credentials while hurting your own is a delicate game.
Saturday, November 28, 2009
Keeping former business contacts alive - Yes or No?
I have a strong social sense of self that can outweigh my own internal drives at times. Call it compassion, a unique perception or just an unknown which is genetic - the branding isn't that important. What I have noticed is that this goes against what is considered "acceptable" within some business models.
Sever all ties with former co-workers upon moving from one job to the next. Especially true if in the context of political turmoil or termination.
My own inclination is to do nothing of the sort. Even though there are certainly emotional ties to a workplace and the "daily grind" which sorts out our weekly schedules relationships are hard to find. That's not just said in the sense of those which are romantic but those with any person that serves as a conduit for learning. Through whichever mechanism, there are only a limited amount of people which one can encounter in a lifetime. Removing any person, unless an act is incredibly malicious, dilutes the potential for success.
In many cases, negativity can be turned towards a more productive cause. For example, when laid off from an employer one former coworker has remained, until presently, a solid friend. One friend met through the position is now forming his own nonprofit and I'm helping frame messaging for that enterprise. Most importantly, I learned to deal internally and engage in a positive attitude regardless of what others may choose as their path. This was necessary because HR was deceitful, misleading and management ousted me even as we spoke of rectifying a technological mishap. Just because others perceive dishonesty as "appropriate" workplace behavior this says nothing of my reaction. I was nearly as proud of my work for the employer as the calm demeanor with which I communicated directly after being removed.
We can learn the most from those who inititally rub us the wrong way. If someone is an ineffective manager remaining a friend, genuinely, can offer clues as to internal drives to better understand a personality trait that may be encountered again. Unclear, indecisive action can be met with development of leadership skills that faciliate upstream management.
Bottom line: There's always something to learn from everyone. Remaining focused on my needs to be humanistic and engage in clear, ethical business practices is more important than any pleasure gained short term through reactive behavior.
Sever all ties with former co-workers upon moving from one job to the next. Especially true if in the context of political turmoil or termination.
My own inclination is to do nothing of the sort. Even though there are certainly emotional ties to a workplace and the "daily grind" which sorts out our weekly schedules relationships are hard to find. That's not just said in the sense of those which are romantic but those with any person that serves as a conduit for learning. Through whichever mechanism, there are only a limited amount of people which one can encounter in a lifetime. Removing any person, unless an act is incredibly malicious, dilutes the potential for success.
In many cases, negativity can be turned towards a more productive cause. For example, when laid off from an employer one former coworker has remained, until presently, a solid friend. One friend met through the position is now forming his own nonprofit and I'm helping frame messaging for that enterprise. Most importantly, I learned to deal internally and engage in a positive attitude regardless of what others may choose as their path. This was necessary because HR was deceitful, misleading and management ousted me even as we spoke of rectifying a technological mishap. Just because others perceive dishonesty as "appropriate" workplace behavior this says nothing of my reaction. I was nearly as proud of my work for the employer as the calm demeanor with which I communicated directly after being removed.
We can learn the most from those who inititally rub us the wrong way. If someone is an ineffective manager remaining a friend, genuinely, can offer clues as to internal drives to better understand a personality trait that may be encountered again. Unclear, indecisive action can be met with development of leadership skills that faciliate upstream management.
Bottom line: There's always something to learn from everyone. Remaining focused on my needs to be humanistic and engage in clear, ethical business practices is more important than any pleasure gained short term through reactive behavior.
The need to understand capacity for communication tools
We have arrived at an age where the need for self-exposure is nearly unprecedented in human history. People routinely film their entire lives, publish the daily activities of their families and otherwise make themselves entirely too available. It is along these lines that we are ushered into using social media and other tools to remain even more "connected."
What is important at any onset of use is to understand whether this new "thing" will be sustainable. I myself have just opened a page at a video site where a channel can be set up to record clear presentations for a website. In addition, there is a podcast which requires updates. Even though the podcasts are generally short, less than 15 minutes, this still requires a concerted effort in terms of time management. At this point there isn't even a large audience - I am strictly in the developmental stages with the new media.
At the point when there are comments which need responses and business proposals which need to be fielded the time issue will become constraining. There is a perception that an instant turnaround time will occur because of smartphone usage and other technology.
At the end of the day I am interested in plugging in to learn and connect with potential colleagues in both business and advocacy. However, I am squarely uninterested in becoming burned out.
What is important at any onset of use is to understand whether this new "thing" will be sustainable. I myself have just opened a page at a video site where a channel can be set up to record clear presentations for a website. In addition, there is a podcast which requires updates. Even though the podcasts are generally short, less than 15 minutes, this still requires a concerted effort in terms of time management. At this point there isn't even a large audience - I am strictly in the developmental stages with the new media.
At the point when there are comments which need responses and business proposals which need to be fielded the time issue will become constraining. There is a perception that an instant turnaround time will occur because of smartphone usage and other technology.
At the end of the day I am interested in plugging in to learn and connect with potential colleagues in both business and advocacy. However, I am squarely uninterested in becoming burned out.
Sunday, November 22, 2009
Due dilligence when meeting new contacts
As a result of a conference earlier in the week many new relationships are forming. It is both a huge positive and a time management exercise. With each conversation and presentation of materials there is a need to read. I've been doing a lot of research on new messaging models, organizations and events that are taking place soon.
The same is true when meeting individuals who are activists in the community. It's important for me to do a brief skim of the internet and discover their past involvement. Some have co founded their own organizations or participated in much larger activists meetings such as the Social Forum. This is important to know because information, such as from the People's Movement Assembly, will inform strategy to move messaging to a broad audience.
At the end of the day, it all boils down to a question of capacity. The function of networking and meeting new contacts is to create the ability to move an idea forward or put an idea into practice. Without the proper information on how an individual may be able to help this may be futile. Also, there is a flash point when meeting "too many" individuals does a disservice. There are phone calls, meetings and readings to be done. In addition, the most beneficial is when these networks form their own connections that qualify relationships.
Example:
One advocate I met who is an advocate in D.C. happens to be the boyfriend of a woman whose father co founded two major movements with whom I now have a relationship. (The father was introduced in a manner totally unrelated to the first contact).
The same is true when meeting individuals who are activists in the community. It's important for me to do a brief skim of the internet and discover their past involvement. Some have co founded their own organizations or participated in much larger activists meetings such as the Social Forum. This is important to know because information, such as from the People's Movement Assembly, will inform strategy to move messaging to a broad audience.
At the end of the day, it all boils down to a question of capacity. The function of networking and meeting new contacts is to create the ability to move an idea forward or put an idea into practice. Without the proper information on how an individual may be able to help this may be futile. Also, there is a flash point when meeting "too many" individuals does a disservice. There are phone calls, meetings and readings to be done. In addition, the most beneficial is when these networks form their own connections that qualify relationships.
Example:
One advocate I met who is an advocate in D.C. happens to be the boyfriend of a woman whose father co founded two major movements with whom I now have a relationship. (The father was introduced in a manner totally unrelated to the first contact).
National Strategic Conference in St. Louis
There was an amazing group of advocates in St Louis this week for a conference. We shared so many similar goals and values. I felt an incredible sense of responsibility looking out into the audience of mostly older advocates. My experiences are carrying forward our combined desire to make healthcare more equitable.
The trip to St Louis definitely proved a ground for learning about forming coalitions of organizations. I was able to give a panel presentation on reframing this issue around the family. This was done with help from many parties, including a professor Communications. The presentation was received extremely well and signals that the morale is still there and ready to move around an updated message.
If there's anything to be learned from the 2008 Presidential campaign it's that an effective vision, and related symbols, connect in a very powerful manner.
We met together with a new, ad hoc Messaging committee and the level of experience of these advocates is amazing. Some have co founded their own organizations and others are involved in efforts across multiple organizations. One of those indidivuals is certainly a dynamic character. He's involved in local D.C. politics, organizing and also creates and distributes his own music. Such new relationships are very inspirational and energize me to continue working forward to push through the idea held for nearly a century.
The trip to St Louis definitely proved a ground for learning about forming coalitions of organizations. I was able to give a panel presentation on reframing this issue around the family. This was done with help from many parties, including a professor Communications. The presentation was received extremely well and signals that the morale is still there and ready to move around an updated message.
If there's anything to be learned from the 2008 Presidential campaign it's that an effective vision, and related symbols, connect in a very powerful manner.
We met together with a new, ad hoc Messaging committee and the level of experience of these advocates is amazing. Some have co founded their own organizations and others are involved in efforts across multiple organizations. One of those indidivuals is certainly a dynamic character. He's involved in local D.C. politics, organizing and also creates and distributes his own music. Such new relationships are very inspirational and energize me to continue working forward to push through the idea held for nearly a century.
Sunday, November 8, 2009
Listening to a Strong Party in a Relationship
Because of the traveling and life changes that have been taking place I don't now stop very often. Stop to review how I engage with others and what expectations exist for their behavior. It's of no suprise that there tend to be themes which emerge in relationships and they tend to be projected into infinity.
Recently, I've experienced a stronger party in our relationship requiring my listening and care. This can be challenging, and even outright awkward, because this isn't the role to which they've been assigned.
When I am speaking to those whom I've known for a signficant amount of time topics ususally are understood in advance. The balance of the relationship hasn't generally changed in years and the "needy" person tends to be me. That's not said in a negative manner. Just understanding that because either of socialization, worldview or the like there are issues that require discussion and input others may not need. It means no more, no less.
Life changes, death and mounting unhappiness, can quickly alter what has been a pretty comfortable role. I am aware of any prejudgments that are made of any person with whom there is a long lasting relationship and their current requests. The present is based on the historical in my expectation. However, when it is clearly voiced that someone needs attention in a different way my style must be malleable. These need not be overly profound in nature.
As an exampole, when my brother told me he was playing the piano my first response was to laugh. Why? He is the uber masculine athlete within our relationship. Perhaps that means I don't view him as overly creative or "production" oriented in terms of his culture. That's, to say the least, very reductionist and unfair but the honest truth about my point of reference when we speak. Just as it becomes annoying when my entire existence is reduced to dating, or free time, preferences the very same applies in his case. Not being willing to allow freedom of movement is stifling, even if it's not intended to do harm.
Recently, I've experienced a stronger party in our relationship requiring my listening and care. This can be challenging, and even outright awkward, because this isn't the role to which they've been assigned.
When I am speaking to those whom I've known for a signficant amount of time topics ususally are understood in advance. The balance of the relationship hasn't generally changed in years and the "needy" person tends to be me. That's not said in a negative manner. Just understanding that because either of socialization, worldview or the like there are issues that require discussion and input others may not need. It means no more, no less.
Life changes, death and mounting unhappiness, can quickly alter what has been a pretty comfortable role. I am aware of any prejudgments that are made of any person with whom there is a long lasting relationship and their current requests. The present is based on the historical in my expectation. However, when it is clearly voiced that someone needs attention in a different way my style must be malleable. These need not be overly profound in nature.
As an exampole, when my brother told me he was playing the piano my first response was to laugh. Why? He is the uber masculine athlete within our relationship. Perhaps that means I don't view him as overly creative or "production" oriented in terms of his culture. That's, to say the least, very reductionist and unfair but the honest truth about my point of reference when we speak. Just as it becomes annoying when my entire existence is reduced to dating, or free time, preferences the very same applies in his case. Not being willing to allow freedom of movement is stifling, even if it's not intended to do harm.
Toxic (and unauthentic) Work Relationships
There are, unfortunately, instances when we must work with toxic individuals. This can be defined as either a personality or action related orientation. Sometimes, those with whom we work can change due to vertical movement in a company and perceptions of “leadership.” Often times, with a little communication even these individuals can be managed and the damage they cause mitigated.
Perhaps the first step is to acknowledge that someone with whom we must work is toxic. This can vary from person to person but generally it is someone who; reduces all ideas to negated parcels, brings only “cannot” notions to the table or is incompetent to assess a working environment in the present. Notice, the word bad or good was never used. These tend to cast an unrealistic shadow on individuals. Speak of them as good and nearly all they do is golden. If they are deemed bad there are no tasks for which their particular personality is suited, which just isn’t true.
Beyond this step this is an exercise in listening more than speaking. Take the time to hear what causes them concern and what the reason may be. It is quite surprising, even at this point, to find out that the main cause for heartache is a root feeling of fear. Fear of being outranked, maneuvered or asked to do something out of the ordinary. We typically don’t listen to individuals in a work environment. Whenever someone says “Hello, how are you?” the response is automatic, “I’m doing ok, how about you?”
Conversations and communication in general, doesn’t tend to be authentic. Take the time to listen for cues about fear or personal preferences to which you haven’t been exposed. The individual who may have scared you by wielding their “influence” as a superior may, at root, doubt their own fear. You cannot change anyone else (stated poignantly in the book “Toxic People) but only how reactions to their behavior are channeled. Manage these individuals quickly and learn to diffuse any negative relationships with a working ability before they turn into political factions in the office.
Perhaps the first step is to acknowledge that someone with whom we must work is toxic. This can vary from person to person but generally it is someone who; reduces all ideas to negated parcels, brings only “cannot” notions to the table or is incompetent to assess a working environment in the present. Notice, the word bad or good was never used. These tend to cast an unrealistic shadow on individuals. Speak of them as good and nearly all they do is golden. If they are deemed bad there are no tasks for which their particular personality is suited, which just isn’t true.
Beyond this step this is an exercise in listening more than speaking. Take the time to hear what causes them concern and what the reason may be. It is quite surprising, even at this point, to find out that the main cause for heartache is a root feeling of fear. Fear of being outranked, maneuvered or asked to do something out of the ordinary. We typically don’t listen to individuals in a work environment. Whenever someone says “Hello, how are you?” the response is automatic, “I’m doing ok, how about you?”
Conversations and communication in general, doesn’t tend to be authentic. Take the time to listen for cues about fear or personal preferences to which you haven’t been exposed. The individual who may have scared you by wielding their “influence” as a superior may, at root, doubt their own fear. You cannot change anyone else (stated poignantly in the book “Toxic People) but only how reactions to their behavior are channeled. Manage these individuals quickly and learn to diffuse any negative relationships with a working ability before they turn into political factions in the office.
Intra-family Nonviolent Communication - New Approaches
As I sit in a coffee shop on the Upper West Side in New York City much has occurred so a few postings are necessary. While visiting William in Washington, D.C. as a means to develop my oratorical skills with the healthcare issue I met with a Communications professor. He was incredibly helpful in addressing the need to reframe the issue. Even more so, a key figure in reframing conversations, based at UCLA was posited as a potential resource. I am about to read this information as well as a few books on the matter. To synthesize the research which has already been done on this policy issue, a ten page white paper on the “language of care” is being developed.
He and I were supposed to have a phone call yesterday but that didn’t pan out. I left a voicemail and hope to reconnect in advance of the conference next weekend to properly frame my position. That’s one key peg of my approach, non-judgment grounded in principled humanism. As an example, instead of denouncing an opinion posited by the opposition, it’s requested that they prove their “free market” ideal has ever existed.
He and I were supposed to have a phone call yesterday but that didn’t pan out. I left a voicemail and hope to reconnect in advance of the conference next weekend to properly frame my position. That’s one key peg of my approach, non-judgment grounded in principled humanism. As an example, instead of denouncing an opinion posited by the opposition, it’s requested that they prove their “free market” ideal has ever existed.
Communications Expert Meeting - Refocus My Approach
As I sit in a coffee shop on the Upper West Side in New York City much has occurred so a few postings are necessary. While visiting William in Washington, D.C. as a means to develop my oratorical skills with the healthcare issue I met with a Communications professor. He was incredibly helpful in addressing the need to reframe the issue. Even more so, a key figure in reframing conversations, based at UCLA was posited as a potential resource. I am about to read this information as well as a few books on the matter. To synthesize the research which has already been done on this policy issue, a ten page white paper on the “language of care” is being developed.
He and I were supposed to have a phone call yesterday but that didn’t pan out. I left a voicemail and hope to reconnect in advance of the conference next weekend to properly frame my position. That’s one key peg of my approach, non-judgment grounded in principled humanism. As an example, instead of denouncing an opinion posited by the opposition, it’s requested that they prove their “free market” ideal has ever existed.
He and I were supposed to have a phone call yesterday but that didn’t pan out. I left a voicemail and hope to reconnect in advance of the conference next weekend to properly frame my position. That’s one key peg of my approach, non-judgment grounded in principled humanism. As an example, instead of denouncing an opinion posited by the opposition, it’s requested that they prove their “free market” ideal has ever existed.
Second Toastmasters Speech - Healthcare
I am working hard on the issue of transforming the structure of our healthcare system. This cause is not new, for it has been discussed in the public ear for nearly 100 years. There are many tireless advocates who are working to advance the cause but our message needs a refocused approach. In reading about this issue it is clear that there is a world of data which can be applied to public education. The question of the hour: which pieces are least likely to reek of failed historical attempts?
Even in viewing the debates which took place concerning Medicare the proponents and opposition seemed to use the same emotional bases for their arguments. Fear tends to be the greatest defeater of social change and it was also true of the Medicare legislation that finally passed. Though it was a step in the right direction there were also several large concessions – i.e. directed towards acute hospital care versus addressing issues long term and two separate “parts.”
It is a fervent hope that during the upcoming conference in St. Louis Healthcare Now advocates will be receptive to the communications approach I am framing. The approach is based on the humanitarian principle that the lives of our brethren shouldn’t be grounds for piecemeal ownership and capitalization.
Even in viewing the debates which took place concerning Medicare the proponents and opposition seemed to use the same emotional bases for their arguments. Fear tends to be the greatest defeater of social change and it was also true of the Medicare legislation that finally passed. Though it was a step in the right direction there were also several large concessions – i.e. directed towards acute hospital care versus addressing issues long term and two separate “parts.”
It is a fervent hope that during the upcoming conference in St. Louis Healthcare Now advocates will be receptive to the communications approach I am framing. The approach is based on the humanitarian principle that the lives of our brethren shouldn’t be grounds for piecemeal ownership and capitalization.
Reframing an Issue
I am working hard on the issue of transforming the structure of our healthcare system. This cause is not new, for it has been discussed in the public ear for nearly 100 years. There are many tireless advocates who are working to advance the cause but our message needs a refocused approach. In reading about this issue it is clear that there is a world of data which can be applied to public education. The question of the hour: which pieces are least likely to reek of failed historical attempts?
Even in viewing the debates which took place concerning Medicare the proponents and opposition seemed to use the same emotional bases for their arguments. Fear tends to be the greatest defeater of social change and it was also true of the Medicare legislation that finally passed. Though it was a step in the right direction there were also several large concessions – i.e. directed towards acute hospital care versus addressing issues long term and two separate “parts.”
It is a fervent hope that during the upcoming conference in St. Louis Healthcare Now advocates will be receptive to the communications approach I am framing. The approach is based on the humanitarian principle that the lives of our brethren shouldn’t be grounds for piecemeal ownership and capitalization.
Even in viewing the debates which took place concerning Medicare the proponents and opposition seemed to use the same emotional bases for their arguments. Fear tends to be the greatest defeater of social change and it was also true of the Medicare legislation that finally passed. Though it was a step in the right direction there were also several large concessions – i.e. directed towards acute hospital care versus addressing issues long term and two separate “parts.”
It is a fervent hope that during the upcoming conference in St. Louis Healthcare Now advocates will be receptive to the communications approach I am framing. The approach is based on the humanitarian principle that the lives of our brethren shouldn’t be grounds for piecemeal ownership and capitalization.
Thursday, October 22, 2009
Project Focus
I am a very creative type. With that in mind, I approach projects with a goal of completing them and moving forward. This is especially when creating a device that is long term and requires not only external communication but internal effort to maintain.
The goal is to have an audience read a communication piece. This needs to be constructed, edited and etc. In addition, there needs to be the capacity to ensure it will be maintained and properly distributed in a timely fashion. It is not content heavy but there needs to be a regular investment of time for this to be successful.
Once the focus is on creating a simultaneous piece of communication attention is diverted. The first project isn't yet completed and there's no evidence on how it is best constructed. If the new venture is in social media that requires it's own formulation. How will people hear about this page? How is it to be maintained? What happens when the flow of readers increases? What is the policy with adding friends and allowing comments? What do we do when a comment is inappropriate?
It's important to clarify content, structure and how edits are governed. Without these many groups I've seen move more on an ad hoc reactionary basis that having a set vision for how to move forward. Other may not work this way but I tend to work on multiple projects for different causes/businesses so understanding the time involved is beyond critical.
The goal is to have an audience read a communication piece. This needs to be constructed, edited and etc. In addition, there needs to be the capacity to ensure it will be maintained and properly distributed in a timely fashion. It is not content heavy but there needs to be a regular investment of time for this to be successful.
Once the focus is on creating a simultaneous piece of communication attention is diverted. The first project isn't yet completed and there's no evidence on how it is best constructed. If the new venture is in social media that requires it's own formulation. How will people hear about this page? How is it to be maintained? What happens when the flow of readers increases? What is the policy with adding friends and allowing comments? What do we do when a comment is inappropriate?
It's important to clarify content, structure and how edits are governed. Without these many groups I've seen move more on an ad hoc reactionary basis that having a set vision for how to move forward. Other may not work this way but I tend to work on multiple projects for different causes/businesses so understanding the time involved is beyond critical.
Owning my time - No I can't call back later
Today, I needed to call a doctors office to find out their protocol for submitting insurance claims. I visited a few weeks ago and yet nothing posted on the Aetna page. Understanding the office policy would help me not feel stressed out. No need to worry if you submit bills every few weeks
As soon as the receptionist picks up the phone she seems rushed. I answer the questions of first and last name. Before five minutes have passed the answer returns "we're busy, can you call back?" I thought that getting into a back and forth is never succcessful. It is a simple question so we can just get an answer.
She says the woman who does the billing questions is busy and I'll have to call back.
It is time to get my needs on the table.
"Don't you have my phone number? Can she just call when she's not busy?"
I simply state "If she's working ask her to call when she's not busy. I don't want to call back because there's a chance she may be busy again."
With that, I was put on a 5 second hold and was able to ask my question. It actually just took her one second and she answered and said it was implied this was a lengthy question. Basically, she said no without even knowing my need.
As soon as the receptionist picks up the phone she seems rushed. I answer the questions of first and last name. Before five minutes have passed the answer returns "we're busy, can you call back?" I thought that getting into a back and forth is never succcessful. It is a simple question so we can just get an answer.
She says the woman who does the billing questions is busy and I'll have to call back.
It is time to get my needs on the table.
"Don't you have my phone number? Can she just call when she's not busy?"
I simply state "If she's working ask her to call when she's not busy. I don't want to call back because there's a chance she may be busy again."
With that, I was put on a 5 second hold and was able to ask my question. It actually just took her one second and she answered and said it was implied this was a lengthy question. Basically, she said no without even knowing my need.
Thursday, October 15, 2009
I like, met this English tutor at Starbucks
I was sipping on a cup of joe at my favorite chill spot the other day. To the table on my left sat a guy and his "student." She was Japanese and he was (it's implied) a per hour freelance consultant.
It seemed that he was very prepared, toting around many items and books in his napsack. There were workbooks and homework to be given out. Yes, I did "observe" the conversation because of the interest in how consultants conduct their business. It's wonderful insight into how they manage, or fail to manage, clients.
The one thing which struck me as out of tune was...his grammar. Repeatedly, he used the word "like" as if it were a comma. I sat a bit confused because as someone who majored in Japanese this individual undestands the nuances of language yet still speaks with that modern broken English?
Before they parted, I did introduce myself to him (a personal rule, always meet others who are conducting the same model of business) to find out more. My specific interest was how he met clients (i.e. word of mouth, internet postings and website) because during their conversation he referenced "my website." In a twist of irony, he supposed I was giving him a business pitch and told me "I don't need help conveying my message."
I sat - bubbling with thought - "it wasn't being offered, but now that you mention it..." there is one thing. Observation as a practice is a huge resource for learning. Self-reflective observation, though, can be immensely difficult.
It seemed that he was very prepared, toting around many items and books in his napsack. There were workbooks and homework to be given out. Yes, I did "observe" the conversation because of the interest in how consultants conduct their business. It's wonderful insight into how they manage, or fail to manage, clients.
The one thing which struck me as out of tune was...his grammar. Repeatedly, he used the word "like" as if it were a comma. I sat a bit confused because as someone who majored in Japanese this individual undestands the nuances of language yet still speaks with that modern broken English?
Before they parted, I did introduce myself to him (a personal rule, always meet others who are conducting the same model of business) to find out more. My specific interest was how he met clients (i.e. word of mouth, internet postings and website) because during their conversation he referenced "my website." In a twist of irony, he supposed I was giving him a business pitch and told me "I don't need help conveying my message."
I sat - bubbling with thought - "it wasn't being offered, but now that you mention it..." there is one thing. Observation as a practice is a huge resource for learning. Self-reflective observation, though, can be immensely difficult.
Business Cards - First Impressions
I am often reminded of how disconnected our thoughts of business are from reality. We tend to internalize one thing as really important and for the audience it's completely invisible. My website has been worked on for a few months and there's not yet traffic (development and word of mouth takes time). As the sole voice of a business strategy it's these things that are important in creating a great experience for all my clients. That satisfaction is what sells and creates relationships, not slick advertising or marketing.
Even so, it's perplexing how often I run into an older player in the business field and receive their card. The proportion of these important vehicles of communication that are flimsy, cheap and produced without much thought is startling. We've always followed the maxim that first impressions are important. In fact, as part of the business creed this flows from everything about product messaging to style of dress. Why then would one sell themselves short with a horrible business card? If you are a serious individual it actually serves as an extension of the thought placed into marketing. My clothes may not be the most expensive but what I offer with communications is top-notch and very professional.
When did we begin to superimpose one as more important than the other?
Please, put back the stock paper that will "save money" and invest where it matters. Why have a very expensive website and yet my first impression looks as though my 9 year old neice might have been creative director?
Even so, it's perplexing how often I run into an older player in the business field and receive their card. The proportion of these important vehicles of communication that are flimsy, cheap and produced without much thought is startling. We've always followed the maxim that first impressions are important. In fact, as part of the business creed this flows from everything about product messaging to style of dress. Why then would one sell themselves short with a horrible business card? If you are a serious individual it actually serves as an extension of the thought placed into marketing. My clothes may not be the most expensive but what I offer with communications is top-notch and very professional.
When did we begin to superimpose one as more important than the other?
Please, put back the stock paper that will "save money" and invest where it matters. Why have a very expensive website and yet my first impression looks as though my 9 year old neice might have been creative director?
Tuesday, October 13, 2009
Starbucks Employee Evaluations - Email Sent to Corporate
This is intended as a resource from my perspective as both a communications consultant and a loyal brand consumer. While in store today I couldn't help but notice employee evaluations taking place in the seating area shared by customers. The evaluator conducted business which referenced satisfaction score targets of 75% and locations which had not met expectations. Furthermore, the conversation referenced employee retention and development with the company.
I must say it is absolutely in direct opposition to your push to retool the Starbucks image for such internal communications to be made public. If I weren't loyal, it would concern me that in certain locations only half of consumers felt their experience was positive. Also, language used when evaluating employees referencing their opportunities for management creates an implied lack of company trust in their employees. I was most disturbed in hearing "...just because someone is doing their best doesn't mean they're doing what needs to be done." It struck me as so odd and unhelpful a statement I typed it in a Word document so it wouldn't be forgotten.
There are ways to train staff and increase cohesion and morale in a setting that is appropriate and this misses the mark entirely.
As a note on marketing, the VIA "push" is understood because of the profit potential in the instant market (courtesy the CEO interview on ABC News). However, the upsell at every turn has the potential not of canibalizing your beverage sales but repeat business and hurting the brand. Brand is not your newest gimmick, rather it is an expectation I have of your relationship with me as a consumer.
Frankly, it grows tiresome; entry way displays, aprons, POS displays and the "ask" at most transaction points. It superimposes a corporate identity onto what is supposed to be a "neighborhood" enterprise.
I love the store and the employees at this location are the friendliest encountered. On several occassions I've forgotten my coffee at the counter an employee delivered my product table-side. That type of excellent service. not marketing campaigns, is what creates the environment that have a value of $15 per week in repeat business.
I must say it is absolutely in direct opposition to your push to retool the Starbucks image for such internal communications to be made public. If I weren't loyal, it would concern me that in certain locations only half of consumers felt their experience was positive. Also, language used when evaluating employees referencing their opportunities for management creates an implied lack of company trust in their employees. I was most disturbed in hearing "...just because someone is doing their best doesn't mean they're doing what needs to be done." It struck me as so odd and unhelpful a statement I typed it in a Word document so it wouldn't be forgotten.
There are ways to train staff and increase cohesion and morale in a setting that is appropriate and this misses the mark entirely.
As a note on marketing, the VIA "push" is understood because of the profit potential in the instant market (courtesy the CEO interview on ABC News). However, the upsell at every turn has the potential not of canibalizing your beverage sales but repeat business and hurting the brand. Brand is not your newest gimmick, rather it is an expectation I have of your relationship with me as a consumer.
Frankly, it grows tiresome; entry way displays, aprons, POS displays and the "ask" at most transaction points. It superimposes a corporate identity onto what is supposed to be a "neighborhood" enterprise.
I love the store and the employees at this location are the friendliest encountered. On several occassions I've forgotten my coffee at the counter an employee delivered my product table-side. That type of excellent service. not marketing campaigns, is what creates the environment that have a value of $15 per week in repeat business.
Employee evaulations in a public setting?
As I sat in Starbucks today, typical day, a manager (one can assume) was conducting several employee reviews. I found it a bit alarming that she would be conducting such sensitive business in an area where she is amongst customers. One of the aspects of delivery is that the image should be seamless, not constructed in full view of the potential buying audience.
As an example, I love to deliver speeches and am preparing a very philosophical piece for an inagural offering for Toastmasters. However, the very same audience that listens to a flawless speech is totally dissinterested in watching me practice the speech for a few hours (it does take practice).
Even more odd, she was referencing customer satisfaction numbers. The goal, stated the manager was to get the numbers up to 75 percent of all customers satisfied. Some of the locations hadn't "hit" 50 percent yet, and there was room for growth. As a potential buyer, if I hear that half of the people in your business are unsatisfied how detrimental is that to your marketing initiatives? That's not speculation, it's coming from the aggregate pool of your consumer base.
A final nugget of wisdom is encapsulated by the following quote:
"Just because someone is doing their best doesn't mean they are doing what they should be doing."
Vauge? Yes. Corporate? Yes. Helpful? You tell me.
As an example, I love to deliver speeches and am preparing a very philosophical piece for an inagural offering for Toastmasters. However, the very same audience that listens to a flawless speech is totally dissinterested in watching me practice the speech for a few hours (it does take practice).
Even more odd, she was referencing customer satisfaction numbers. The goal, stated the manager was to get the numbers up to 75 percent of all customers satisfied. Some of the locations hadn't "hit" 50 percent yet, and there was room for growth. As a potential buyer, if I hear that half of the people in your business are unsatisfied how detrimental is that to your marketing initiatives? That's not speculation, it's coming from the aggregate pool of your consumer base.
A final nugget of wisdom is encapsulated by the following quote:
"Just because someone is doing their best doesn't mean they are doing what they should be doing."
Vauge? Yes. Corporate? Yes. Helpful? You tell me.
Wednesday, October 7, 2009
Email Turnaround - When to Walk Away
I have, of late, been very involved in a number of causes through which my learning curve is bending in a positive direction. However, my own rules for engaging individuals via email and acknowledging their requests isn’t shared by all. More specifically, some individuals will request an item, let’s say during a phone call, and lose everything in translation to email.
Sometimes, this is because they feel that responding via email makes things a bit more formal. Also, some have a lacking time management system and can’t respond to messages.
My own rule is once an email is sent with an ask or items that a party has requested there are two reminders. After two weeks, there’s no need for me to spend any additional time on the matter (we’re not talking about payment collection, although you can just put someone on small claims notice). It’s no longer effective to ruminate on why they aren’t responding as the perspective can often become personal. My business, in communications and RE, will require retainers for the purpose of avoiding large financial losses due to lack of turn around. It’s a policy to protect my work and time.
Sometimes, this is because they feel that responding via email makes things a bit more formal. Also, some have a lacking time management system and can’t respond to messages.
My own rule is once an email is sent with an ask or items that a party has requested there are two reminders. After two weeks, there’s no need for me to spend any additional time on the matter (we’re not talking about payment collection, although you can just put someone on small claims notice). It’s no longer effective to ruminate on why they aren’t responding as the perspective can often become personal. My business, in communications and RE, will require retainers for the purpose of avoiding large financial losses due to lack of turn around. It’s a policy to protect my work and time.
Group Communication – Solving role clarity issues as a new member
Many times, we engage in group activities. This can be for a variety of reasons and is usually quite helpful in the flow of information and ideas. Also, usually the members of a group share values and a common goal, so most tension can be easily resolved.
What becomes a bit more complicated is when one requires clarification as to their role within the group. That’s even more so for a new member. These types of situations can either be viewed as an outsider attempting to redirect the processes of an already established group or another way. The more effective approach is to realize that the specific member simply has a need to understand what is happening within the group. Moreover, they want to be clear about how they can best assist with the ongoing projects and structure their inner-group relationships.
In my experience, it is ironic that such a disconnect between the primary causation for the groups existence forms that things become personal. Instead of simply addressing what is a question, especially if directed in a targeted manner, senior members view such items as challenges to their institutionalized processes. As a new group member, I have often pre-empted such responses (i.e. once a member sends an item of clarification via email) by reminding members of the commonalities we share. Also, suggesting means by which the need can get met will sometimes allow everyone to remain solution, versus individual, centric.
What becomes a bit more complicated is when one requires clarification as to their role within the group. That’s even more so for a new member. These types of situations can either be viewed as an outsider attempting to redirect the processes of an already established group or another way. The more effective approach is to realize that the specific member simply has a need to understand what is happening within the group. Moreover, they want to be clear about how they can best assist with the ongoing projects and structure their inner-group relationships.
In my experience, it is ironic that such a disconnect between the primary causation for the groups existence forms that things become personal. Instead of simply addressing what is a question, especially if directed in a targeted manner, senior members view such items as challenges to their institutionalized processes. As a new group member, I have often pre-empted such responses (i.e. once a member sends an item of clarification via email) by reminding members of the commonalities we share. Also, suggesting means by which the need can get met will sometimes allow everyone to remain solution, versus individual, centric.
Communications Networking - Long Term Foundation
I am not one for the constant flow of networking. Let me be very clear, setting up a path towards a goal based on meeting the right number of persons isn’t very effective for me. What if one of the relationships isn’t something to which the other can commit? Then, I am left either with a huge gaping hole in the plan or a need to re-evaluate and locate yet another person.
Also, maintaining relationships that matter takes time. There’s a huge difference between having someone in your contact book and actually having a relationship. Just because I hand in one completed project for a client doesn’t assume any connection is there. A need was met and now that particular need no longer exists. What is the fuel that keeps them coming back to maintain an actual relationship? I would say it’s the manner in which you listen to the information the person is telling you. One example, a faith based organization in which I am doing some work had a need for content review. However, at the root of the need to shift was activity happening within the faith community. Listening to what the contact point had to say about this root causation created a real opportunity to learn and develop trust.
I am not into disposable contacts. If there is an attempt to reach out that is not honored usually there’s another message sent. After I know a reasonable amount of time has been invested on my end, whether they actually take up the chance to work again says nothing about me.
Also, maintaining relationships that matter takes time. There’s a huge difference between having someone in your contact book and actually having a relationship. Just because I hand in one completed project for a client doesn’t assume any connection is there. A need was met and now that particular need no longer exists. What is the fuel that keeps them coming back to maintain an actual relationship? I would say it’s the manner in which you listen to the information the person is telling you. One example, a faith based organization in which I am doing some work had a need for content review. However, at the root of the need to shift was activity happening within the faith community. Listening to what the contact point had to say about this root causation created a real opportunity to learn and develop trust.
I am not into disposable contacts. If there is an attempt to reach out that is not honored usually there’s another message sent. After I know a reasonable amount of time has been invested on my end, whether they actually take up the chance to work again says nothing about me.
Monday, September 28, 2009
Natural Networking
Recently, there has been a ton of activity on the networking front. This has come across in a very natural manner. Sometimes, it is irritating to continually link every interaction with someone to a possible goal-related item. I'm very sociable and sometimes just want to meet an interesting person removed from their impact on my "circle."
Placing emphasis on those topics and groups where my joy and focus lays has really helped this effort. A contact that invited me for one event has now suggested I become involved with a much larger initiative that would give me political experience. One phone call with a brand new faith-based contact (discussing my termination of automatic donations) has resulted in work on an annual stewardship publication. A few efforts at my church have led to a position on a grant-allocation committee. This is invaluable experience into group communication, time management and setting boundaries when a new member of a group.
The process of just keeping in regular contact with the new faces you meet is actually very simple. I have found that actually sending messages thanking people and remaining on top of your obligations has a huge impact. Your work ethic and drive speaks for itself and begins to float around in circles. Now that I have my business cards and website there is also a common point of reference. Anyone that needs to contact me after having a positive experience knows exactly where to go to continue the relationship.
Placing emphasis on those topics and groups where my joy and focus lays has really helped this effort. A contact that invited me for one event has now suggested I become involved with a much larger initiative that would give me political experience. One phone call with a brand new faith-based contact (discussing my termination of automatic donations) has resulted in work on an annual stewardship publication. A few efforts at my church have led to a position on a grant-allocation committee. This is invaluable experience into group communication, time management and setting boundaries when a new member of a group.
The process of just keeping in regular contact with the new faces you meet is actually very simple. I have found that actually sending messages thanking people and remaining on top of your obligations has a huge impact. Your work ethic and drive speaks for itself and begins to float around in circles. Now that I have my business cards and website there is also a common point of reference. Anyone that needs to contact me after having a positive experience knows exactly where to go to continue the relationship.
Utilizing online radio outlets - Blogtalkradio
There are so many new and exciting ways to connect with any audience of choice. The tools at our disposal do knock down many barriers. The means which you choose to get the word out depends on the content and goals of the message. Who is it that you are speaking to? What does the package do to the contents? Does your paper drown out what could be a really engaging presentation?
I have begun a weekly blogtalkradio show under the name DCommunications. It is so amazing to be able to provide information in such a session and cross-reference it on other platforms. What I mean by that is my radio show is linked on my webpage and email signature. There is a brand new way to let people know who I am in a very multi-dimensional way.
When I send out resumes with the signature all of that information becomes available. It's unspoken and there's no need to "check" that they are aware. Someone who is interested in utilizing the resource can access it and, after time passes, people will indeed begin to spread the word.
For the first show I was a bit tense. The structure which I prepare for myself tends to be very light and airy. It's difficult to have a natural speaking voice if all the content is drafted word for word. I approach the radio show as I would a comedy segment - topical indexes. That means figuring out the content mentally and using clue words to spark that portion of the material. Again, this is how I tend to frame a well executed presentation. It depends on the demeanor of the speaker. Many will be nervous and feel more secure with a word for word guide. I tend to over-utilize those resources if they are available so this method forces me to "own" the material.
What I really love about this interface is that there is a dial in number and no other equipment. The system operates like a conference call, very simplistic.
The second show was executed in a much more natural fashion. This is truly a means to deliver a message without holding an audience captive. An intersted person can play the clip and go about life with the volume up.
This Saturday is show three and also my first webinar on time management.
I have begun a weekly blogtalkradio show under the name DCommunications. It is so amazing to be able to provide information in such a session and cross-reference it on other platforms. What I mean by that is my radio show is linked on my webpage and email signature. There is a brand new way to let people know who I am in a very multi-dimensional way.
When I send out resumes with the signature all of that information becomes available. It's unspoken and there's no need to "check" that they are aware. Someone who is interested in utilizing the resource can access it and, after time passes, people will indeed begin to spread the word.
For the first show I was a bit tense. The structure which I prepare for myself tends to be very light and airy. It's difficult to have a natural speaking voice if all the content is drafted word for word. I approach the radio show as I would a comedy segment - topical indexes. That means figuring out the content mentally and using clue words to spark that portion of the material. Again, this is how I tend to frame a well executed presentation. It depends on the demeanor of the speaker. Many will be nervous and feel more secure with a word for word guide. I tend to over-utilize those resources if they are available so this method forces me to "own" the material.
What I really love about this interface is that there is a dial in number and no other equipment. The system operates like a conference call, very simplistic.
The second show was executed in a much more natural fashion. This is truly a means to deliver a message without holding an audience captive. An intersted person can play the clip and go about life with the volume up.
This Saturday is show three and also my first webinar on time management.
Philadelphia Speech Lessons
Ok, the first public speaking engagement went off with minor hitches. Here's a few bits of knowledge I am taking away.
First, it is important to figure out the logistics of any event early in advance. For this trip, I was taking a very early Amtrak train out of New York City to Philadelphia (4:30am departure). I have been staying up pretty late because I am working on a plethora of different projects. Turns out, changing the body clock isn't that easy. Take a few days prior to get all of that in check or you'll have a 30 hour day like I did.
Secondly, if it isn't a space you have encountered before ensure that all you need is available. For me, I was interested in finding out whether there were plugs in case my laptop needed charging. Also, making sure the projector would shift easily to my laptop from the "event facility" equipment also important. Turns out, we just ended up using mine the whole time.
Thirdly, include a bit of extra time from your run through. Even though I timed my speech there was more interaction with the audience than planned. Also, the interactive components can be a challenge. It's one thing to say that all questions should be held until the end of the event. If you are ushering in feedback by adding anything interactive, please know it opens the flood gates.
Fourth, know all of the material. This is really simple but a huge difference in delivery. You should not have to read one sentence of your presentation word for word. If you have prepped the head shouldn't be drooped down reading a powerpoint slide. I was most happy with my content knowledge.
First, it is important to figure out the logistics of any event early in advance. For this trip, I was taking a very early Amtrak train out of New York City to Philadelphia (4:30am departure). I have been staying up pretty late because I am working on a plethora of different projects. Turns out, changing the body clock isn't that easy. Take a few days prior to get all of that in check or you'll have a 30 hour day like I did.
Secondly, if it isn't a space you have encountered before ensure that all you need is available. For me, I was interested in finding out whether there were plugs in case my laptop needed charging. Also, making sure the projector would shift easily to my laptop from the "event facility" equipment also important. Turns out, we just ended up using mine the whole time.
Thirdly, include a bit of extra time from your run through. Even though I timed my speech there was more interaction with the audience than planned. Also, the interactive components can be a challenge. It's one thing to say that all questions should be held until the end of the event. If you are ushering in feedback by adding anything interactive, please know it opens the flood gates.
Fourth, know all of the material. This is really simple but a huge difference in delivery. You should not have to read one sentence of your presentation word for word. If you have prepped the head shouldn't be drooped down reading a powerpoint slide. I was most happy with my content knowledge.
Saturday, September 19, 2009
Internal communications should remain as such
Sometimes, we are given too much information about an organization. We may have no ties or connections but need to access a resource. When it results that we are either denied or wrongly admitted the responses can be awkward.
For example, I am trying to host community roundtable discussions on healthcare. Instead of paying funds to get space secured using libraries would allow for low cost (mostly free) conference rooms. Unfortunately, there has been a lack of clarity as to what each branch requires from me to receive the green light.
In one instance I was actually approved for a space on 9-29-2009. This was a few weeks ago and the possibilities were endless. That is, until I received a voicemail from the head librarian stating that the offer had been resinded. No clear explanation other than the contact authorizing our group was unaware of the new structure of oversight. During the middle of her explanation I simply explained "This is a lot of information which is probably more appropriate for an internal communications exercise." I just needed to know what forms were necessary and how to move forward.
Information can be invaluable. When it's overloaded, however, the weight can be very uncomfortable indeed.
For example, I am trying to host community roundtable discussions on healthcare. Instead of paying funds to get space secured using libraries would allow for low cost (mostly free) conference rooms. Unfortunately, there has been a lack of clarity as to what each branch requires from me to receive the green light.
In one instance I was actually approved for a space on 9-29-2009. This was a few weeks ago and the possibilities were endless. That is, until I received a voicemail from the head librarian stating that the offer had been resinded. No clear explanation other than the contact authorizing our group was unaware of the new structure of oversight. During the middle of her explanation I simply explained "This is a lot of information which is probably more appropriate for an internal communications exercise." I just needed to know what forms were necessary and how to move forward.
Information can be invaluable. When it's overloaded, however, the weight can be very uncomfortable indeed.
Wednesday, September 16, 2009
Being open to constructive criticism
Guilty. That would describe my charge to the offense of not taking criticism well at times. It's always a different story when working with a client. There is a sense of amazement when a client won't just immediately implement some overhaul or new process that's been suggested. Lately, I've tried to digest my own absorption of positive feedback that's packaged in a constructive manner.
One such example is the website which I am creating. Last night, one of my buddies here in the city took time at the end of the day to skim my presentation next week. My perception was that it was essentially completed and really didn't require any further work. His thoughts - not an exact mirror. There were some pointers about general flow and word usage consistency. Even though there was nothing major sometimes when we are so invested in a project it's difficult to "move on" from what's on paper. Taking this to heart will definitely be a valuable tool to all future clients.
He also took a look at the new website and I figured that wouldn't be fun. What's so interesting is that even though there was an attempt to speak to a wide audience in terms of what communications consulting was, he didn't get that vibe. We always assume that our audience knows more (closer to our level of understanding) about any topic in which we are well versed. That's definitely been true of the advocacy work that I'm doing with the single payer healthcare initiative. Far too many large words and references to policy numbers that most people don't know anything about. He reminded me to incorporate the same thoughts to really smooth out what I could provide, in terms of consulting services, to a new audience.
Great help for current and future projects.
One such example is the website which I am creating. Last night, one of my buddies here in the city took time at the end of the day to skim my presentation next week. My perception was that it was essentially completed and really didn't require any further work. His thoughts - not an exact mirror. There were some pointers about general flow and word usage consistency. Even though there was nothing major sometimes when we are so invested in a project it's difficult to "move on" from what's on paper. Taking this to heart will definitely be a valuable tool to all future clients.
He also took a look at the new website and I figured that wouldn't be fun. What's so interesting is that even though there was an attempt to speak to a wide audience in terms of what communications consulting was, he didn't get that vibe. We always assume that our audience knows more (closer to our level of understanding) about any topic in which we are well versed. That's definitely been true of the advocacy work that I'm doing with the single payer healthcare initiative. Far too many large words and references to policy numbers that most people don't know anything about. He reminded me to incorporate the same thoughts to really smooth out what I could provide, in terms of consulting services, to a new audience.
Great help for current and future projects.
Very exciting potential project
The nature of the consulting business is the same as with any job - performance speaks volumes. Regardless of the amounts of carefully constructed networking schemes one can concoct work shines brighter than anything. Sure, one method may get you in the door. The other, however, will get you a chair, blanket and access to inside family conversation.
I am thrilled about an upcoming speech next week in Philadelphia, PA. It is a presentation, in tandem with two other dynamic speakers, to the American Society on Aging. The scope of the presentation is Communication 2.0 - social media and it's impact on an aging population. Today, I received a phone call stating that another project, unbelievably immense, could be in the works...we'll see.
One thing that I have always loved is public speaking. It's true that regardless of all the other careers one can imagine for oneself (in my case physician, physical therapist, marketer and etc) those organic traits will always kick in. If it's something that you love doing (which is very true about myself and anything communications related) the projects really aren't strenuous. Yes, it still takes an effort but the entirety of my professional life is that much more enjoyable.
Moreover, the products of my labor will be richer, deeper and much more meaningful for my clients.
I am thrilled about an upcoming speech next week in Philadelphia, PA. It is a presentation, in tandem with two other dynamic speakers, to the American Society on Aging. The scope of the presentation is Communication 2.0 - social media and it's impact on an aging population. Today, I received a phone call stating that another project, unbelievably immense, could be in the works...we'll see.
One thing that I have always loved is public speaking. It's true that regardless of all the other careers one can imagine for oneself (in my case physician, physical therapist, marketer and etc) those organic traits will always kick in. If it's something that you love doing (which is very true about myself and anything communications related) the projects really aren't strenuous. Yes, it still takes an effort but the entirety of my professional life is that much more enjoyable.
Moreover, the products of my labor will be richer, deeper and much more meaningful for my clients.
Monday, September 14, 2009
Vetting information which is supposed to be objective
We live in an age where information is produced, then copied, at lightening speed. Verifiable sources can be difficult to track and even harder to tack onto an "expanding" storyline. Whether this applies to business in their attempt to position their brand in the market or public policy conversations as weighted by the media - verifiable information should be tracked.
If someone posts a defamatory story about Company XYZ and it is untrue, how do they respond? They simply find the document which verifies their account of the story and present it as primary evidence. I know that sounds a big legalistic, but it's an important point. Word of mouth advertising, positive or negative, can be incredibly difficult to contain. Image, once begun rolling down that snowball hill, can be incredibly time-consuming (and expensive) to repair. Even if the story wasn't factual the damage left behind can be long-lasting.
My thoughts on this subject were triggered by a story posted on CNN which was presented as factual and (through light research) was cast as unsound and over-reaching. The CNN article can be read here CNN article on drug use and risky AIDS incidence. My response can be ready at my Facebook, here David's Facebook page
If someone posts a defamatory story about Company XYZ and it is untrue, how do they respond? They simply find the document which verifies their account of the story and present it as primary evidence. I know that sounds a big legalistic, but it's an important point. Word of mouth advertising, positive or negative, can be incredibly difficult to contain. Image, once begun rolling down that snowball hill, can be incredibly time-consuming (and expensive) to repair. Even if the story wasn't factual the damage left behind can be long-lasting.
My thoughts on this subject were triggered by a story posted on CNN which was presented as factual and (through light research) was cast as unsound and over-reaching. The CNN article can be read here CNN article on drug use and risky AIDS incidence. My response can be ready at my Facebook, here David's Facebook page
Sunday, September 13, 2009
Webpage building
I am soon to launch my new webpage for D Comm. and it's really coming along. It will be very helpful once there's a central means of communicating with everyone that can be more cross platform (i.e. video, blog, events and portfolio samples).
As I was thinking of the need to get this started I learned about the Brooklyn Creative League. They meet not so regularly but share office space for consultants and freelancers. At the most recent meeting a few days ago a representative for a web development company, wix.com, shared his business card. Once I returned home and emailed everyone from whom I receive a card (great way to build relationships) the next item was to take a look. After just a few minutes of browsing it was clear - this site is amazing. The functionality far surpasses anything I've used previously. It is easy to manipulate pages, there are tons of templates and uploading cross platform is really simplistic.
I will set a goal to have the webpage completed by the end of next week. Ideally, it would have been earlier but it's important to get some feedback before it goes live. My situation is peculair because new business cards cannot be ordered until the webpage is complete. It makes no sense to hand out a business card without the site that's brand new. In trying to rush one project I'd pay more for the other and build relationships in an unbalanced way.
As I was thinking of the need to get this started I learned about the Brooklyn Creative League. They meet not so regularly but share office space for consultants and freelancers. At the most recent meeting a few days ago a representative for a web development company, wix.com, shared his business card. Once I returned home and emailed everyone from whom I receive a card (great way to build relationships) the next item was to take a look. After just a few minutes of browsing it was clear - this site is amazing. The functionality far surpasses anything I've used previously. It is easy to manipulate pages, there are tons of templates and uploading cross platform is really simplistic.
I will set a goal to have the webpage completed by the end of next week. Ideally, it would have been earlier but it's important to get some feedback before it goes live. My situation is peculair because new business cards cannot be ordered until the webpage is complete. It makes no sense to hand out a business card without the site that's brand new. In trying to rush one project I'd pay more for the other and build relationships in an unbalanced way.
Creating great web content
We are all linked into the global network called the internet. It's accessed every day to retrieve and send messages on an ever-expanding platform. First, there was email, then Instant Messaging and now Social Media sites. For those individuals who are trying to keep a surfer tuned into their content there has to be a connection. Just as with any other message, it must make sense.
I am currently undertaking a web critique for a political organization here in New York City. That involves going through each page and examining content, location and logic. Does the page say what is necessary? Is anything irrelevent? Do I have to click a lot of different links to retrieve valuable information? Is the information mirrored in the title of the page?
These are just a few questions.
Once these are answered a cohesive approach, using what is likely an already existing voice will be applied towards generating new content. It's not just the actual words but also ensuring that the typical surfer will actually look at (i.e. consume) the information. It doesn't really matter how valuable the information is if the intended recipient has left the page due to boredom.
I am currently undertaking a web critique for a political organization here in New York City. That involves going through each page and examining content, location and logic. Does the page say what is necessary? Is anything irrelevent? Do I have to click a lot of different links to retrieve valuable information? Is the information mirrored in the title of the page?
These are just a few questions.
Once these are answered a cohesive approach, using what is likely an already existing voice will be applied towards generating new content. It's not just the actual words but also ensuring that the typical surfer will actually look at (i.e. consume) the information. It doesn't really matter how valuable the information is if the intended recipient has left the page due to boredom.
Wednesday, September 9, 2009
Criticizing group members and selecting "Reply All"
In another example of digital etiquette I have seen group members openly scold others and copy multiple parties. That doesn't strike me as a prudent means to communicate a point. The need of the sender is to either clarify a point or to pose a question about what the sender meant. If this specifically refers to intra-group policies why not pick up the phone?
There has always been the claim that email makes quick work of such interactions. It's very central that we think of the end result and if that will fulfill our need. If an individual has 5 minutes to craft an email there exists just as much time to add a highly personal touch and make a call. It's much more appropriate, in fact, if any criticism is overtly negative. We all know how easy it is to misinterpret anything which is strictly textual. Tone, meaning and underlying subterfuge are very easily lost on the reader.
Copying other parties on such messages is not only unecessary, but also belittling. Even in person, the question can be put forth to the sender within the same group in a tone that evokes care and empathy. Emails can be read as cold, uncaring and why would anyone risk that chance? Group cohesion can be very difficult to build and once you spend the social capital that keeps this high, reinvestment may not be worth the effort.
There has always been the claim that email makes quick work of such interactions. It's very central that we think of the end result and if that will fulfill our need. If an individual has 5 minutes to craft an email there exists just as much time to add a highly personal touch and make a call. It's much more appropriate, in fact, if any criticism is overtly negative. We all know how easy it is to misinterpret anything which is strictly textual. Tone, meaning and underlying subterfuge are very easily lost on the reader.
Copying other parties on such messages is not only unecessary, but also belittling. Even in person, the question can be put forth to the sender within the same group in a tone that evokes care and empathy. Emails can be read as cold, uncaring and why would anyone risk that chance? Group cohesion can be very difficult to build and once you spend the social capital that keeps this high, reinvestment may not be worth the effort.
Setting deadlines for open-ended business partnerships
Recently, I have been speaking with the founder of a rather interesting educational product. It serves as an intuitive system and will be offered to individual schools per contract. During the immediate time leading up to a national marketing blitz (i.e. phone calls, presentations, articles and etc.) the founder has been extremely busy.
In all of my emails this has been duly understood and noted. However, after the passage of several weeks it has come to my attention that several deadlines which were self-imposed not being met may be representative. I was looking to receive updates, which would happen after upcoming meetings and these have not occured either. At this point, I am thinking of a level message which might posit the need for sticking to deadlines. That's especially true in any situation where a consultant relies on the agent of a new product (unestablished) for a dependable compensation schedule.
It may be uncomfortable, but having this conversation in tandem with compensation would only compound that feeling.
In all of my emails this has been duly understood and noted. However, after the passage of several weeks it has come to my attention that several deadlines which were self-imposed not being met may be representative. I was looking to receive updates, which would happen after upcoming meetings and these have not occured either. At this point, I am thinking of a level message which might posit the need for sticking to deadlines. That's especially true in any situation where a consultant relies on the agent of a new product (unestablished) for a dependable compensation schedule.
It may be uncomfortable, but having this conversation in tandem with compensation would only compound that feeling.
Applying practicality when communicating company policies
Yesterday, while at a local Barnes & Noble, I encountered the irritant of managers who do not apply their view on specific situations to declare company policy. Instead of surveying the context in which something occurs company policy is elevated to the status of law: universal and violation of which causes a sliding set of responses.
Law is created so that human beings will not encroach on any other persons natural, or state-specific, rights. Corporate policies which are consumer specific are many times necessary so that duplicitous questions can be answered and products are protected. Using present information to inform response does not presuppose ignoring either of these central principles.
Case and point: I brought a sandwhich from another establishment (actally the components which wtere assembled). When I asked for a plate or container so that I wouldn't make a mess. The response was immediate, "We don't allow outside products." That assumes I am asking prior to bringing something, not true. Also, once I have something it will be immediately disposed or I will leave. The former makes no sense, let's suppose it were a book from another store. Secondly, even if I bring one product does not preclude me from spending on both a beverage and dessert option.
Policy must be extended in an appropriate fashion to seem reasonable or appropriate. If this isn't used judiciously, the entire rationale for the company stance is weakned uneccessarily.
Law is created so that human beings will not encroach on any other persons natural, or state-specific, rights. Corporate policies which are consumer specific are many times necessary so that duplicitous questions can be answered and products are protected. Using present information to inform response does not presuppose ignoring either of these central principles.
Case and point: I brought a sandwhich from another establishment (actally the components which wtere assembled). When I asked for a plate or container so that I wouldn't make a mess. The response was immediate, "We don't allow outside products." That assumes I am asking prior to bringing something, not true. Also, once I have something it will be immediately disposed or I will leave. The former makes no sense, let's suppose it were a book from another store. Secondly, even if I bring one product does not preclude me from spending on both a beverage and dessert option.
Policy must be extended in an appropriate fashion to seem reasonable or appropriate. If this isn't used judiciously, the entire rationale for the company stance is weakned uneccessarily.
Thursday, September 3, 2009
Faith-based institution communication strains
In what would appear to be the ideal setting for mutually beneficial relationships the opposite can often appear. Churches which are homogenous tend to have less strain, other than age based, because of the parallels in value systems. When a place of worship is very plural and diverse differing attitudes as to how the institution should move forwarde can cause serious concerns.
At the Riverside Church, where I currently worship this is our current state. The institution offers a plethora of amazing social services and was the first location where the Rev. Dr. MLK Jr delivered an anti-war speech (i.e. Vietnam). It has always heralded itself as a model for progressive change and ideals. In the wake of the senior minister Rev. Dr. James Forbes departure there has been much jostling for identity.
Several groups believe the institution should proceed forward on the same "arc" as has always existed. The new minister, now departed, felt that the liturgy should be changed. Getting people to accept changes in their style of worship is never easy, he learned that lesson the hard way.
In the midst of these outwardly appearing problems lies a huge opportunity to learn about both PR and group communications.
At the Riverside Church, where I currently worship this is our current state. The institution offers a plethora of amazing social services and was the first location where the Rev. Dr. MLK Jr delivered an anti-war speech (i.e. Vietnam). It has always heralded itself as a model for progressive change and ideals. In the wake of the senior minister Rev. Dr. James Forbes departure there has been much jostling for identity.
Several groups believe the institution should proceed forward on the same "arc" as has always existed. The new minister, now departed, felt that the liturgy should be changed. Getting people to accept changes in their style of worship is never easy, he learned that lesson the hard way.
In the midst of these outwardly appearing problems lies a huge opportunity to learn about both PR and group communications.
Sunday, August 23, 2009
My response email to resume critic
Philip,
Thanks much for the feedback it is really always appreciated. I hear what you're saying and there is justification as to why that statement is included. The simple fact is it eliminates the need to "...talk people into paying [me] $35,000." If we remove the need to negotiate at any level outside of my range I may save a hiring organization valuable company time.
As a general principle, clarity of intent allows for an honest dialogue with no room for confusion. There's no inherent difference in a company setting new hire salary caps and my being clear as to the minimum offer that is acceptable.
It's telling that an employee who advocates for themselves and creates an environment for full disclosure would be immediately tagged "...hard to handle" versus self-aware and honest. Most of the work cultures in which opportunities for improved communications go unfulfilled exist becaue employees do not want to be seen as "troublemakers" and prefer the label of "good" over "valuable." Since my honest disclosure was received negatively, I would definitely not be a good fit for your company culture.
Thank you again and best of luck,
David
Thanks much for the feedback it is really always appreciated. I hear what you're saying and there is justification as to why that statement is included. The simple fact is it eliminates the need to "...talk people into paying [me] $35,000." If we remove the need to negotiate at any level outside of my range I may save a hiring organization valuable company time.
As a general principle, clarity of intent allows for an honest dialogue with no room for confusion. There's no inherent difference in a company setting new hire salary caps and my being clear as to the minimum offer that is acceptable.
It's telling that an employee who advocates for themselves and creates an environment for full disclosure would be immediately tagged "...hard to handle" versus self-aware and honest. Most of the work cultures in which opportunities for improved communications go unfulfilled exist becaue employees do not want to be seen as "troublemakers" and prefer the label of "good" over "valuable." Since my honest disclosure was received negatively, I would definitely not be a good fit for your company culture.
Thank you again and best of luck,
David
Email received today in response to my resume
david, your package is very good. you look good and you sound good.
but you blew it when you wrote:
> $35,000 - $40,000 annually, *non-negotiable*
first of all if you are as strong as you think then you can talk people
into paying you 35k. the right person will get that at the right company.
second and worse then being naive, it makes you sound hard to handle and
like you will be a trouble maker.
You could say that; My target salary is 37.5k or currently I am earning
35K as a free lance.
but to say: $35,000 - $40,000 annually, *non-negotiable* is a turn off.
what do you think?
but you blew it when you wrote:
> $35,000 - $40,000 annually, *non-negotiable*
first of all if you are as strong as you think then you can talk people
into paying you 35k. the right person will get that at the right company.
second and worse then being naive, it makes you sound hard to handle and
like you will be a trouble maker.
You could say that; My target salary is 37.5k or currently I am earning
35K as a free lance.
but to say: $35,000 - $40,000 annually, *non-negotiable* is a turn off.
what do you think?
My "non-negotiable" salary angers a potential employer
I am looking for "steady" work at a large company. Specifically, I'd like to find something in the communications arena where copywriting, speech writing and report drafting is a part of my function. Needless to say, in this type of environment there's the need to send a large amount of resumes to get even a single response.
In order to keep testing new formats my resume was recently updated, again. The final entry on the 1-page resume (they shouldn't be too lengthy) is salary. Instead of just writing a range of numbers I also detail that the figure is "non-negotiable." It's simple and to the point. I wouldn't want an employer to lead me into an interview and try to offer something less because it will not be accepted. In fact, the range which is offered already contains a built in "discount".
My perspective is that this is transparent and helps to clarify my income need.
Apparantly, the message was received very differently than intended.
In order to keep testing new formats my resume was recently updated, again. The final entry on the 1-page resume (they shouldn't be too lengthy) is salary. Instead of just writing a range of numbers I also detail that the figure is "non-negotiable." It's simple and to the point. I wouldn't want an employer to lead me into an interview and try to offer something less because it will not be accepted. In fact, the range which is offered already contains a built in "discount".
My perspective is that this is transparent and helps to clarify my income need.
Apparantly, the message was received very differently than intended.
Friday, August 21, 2009
Finally, you can market to a new audience
Small businesses can be an incredible amount of hard work. Though the ability to manage your own time can be a lure this isn't a walk in the park. As "the" face of your business time is a very precious commodity. In order to move from the research and information gathering phase of a new service launch the question should be "Is this enough?"
Many times, in general, there can be a safety net like feeling of over-investing in continuous conjecture and "talk" about a plan without ever putting it into practice.
Once all exploratory information is on deck crafting the messages to your audience is really exciting. It can take several months and tons of schedule jockeying to get to this point so why not move full steam ahead? With all of the reading and market surveying that generally falls into the previous stage all of the language used by your clients is fresh in the "cabeza" so now is the time to put it to good use.
The audience is new, the information is new so it's important not to follow up by immediately reverting to all of those ancient email formats. This audience is supposed to be pulled in with awareness emails and then slowly "developed" for your conversion email. That's when you drop the bomb:
THE ASK....the reason you actually contacted them in the beginning
Just pay close attention to what the research showed. If your potential client pool noted that time was so very precious and family/work balance is impossible don't inundate them with needless information. Anything which might streamline information and make listening to you easier should be rolled into the marketing program. The newest strategy to keep the attention of an increasingly busy society is video e-newsletters. They don't have to read massive amounts of text, just play it in the background while they cook (or dial for the local delivery guy).
Many times, in general, there can be a safety net like feeling of over-investing in continuous conjecture and "talk" about a plan without ever putting it into practice.
Once all exploratory information is on deck crafting the messages to your audience is really exciting. It can take several months and tons of schedule jockeying to get to this point so why not move full steam ahead? With all of the reading and market surveying that generally falls into the previous stage all of the language used by your clients is fresh in the "cabeza" so now is the time to put it to good use.
The audience is new, the information is new so it's important not to follow up by immediately reverting to all of those ancient email formats. This audience is supposed to be pulled in with awareness emails and then slowly "developed" for your conversion email. That's when you drop the bomb:
THE ASK....the reason you actually contacted them in the beginning
Just pay close attention to what the research showed. If your potential client pool noted that time was so very precious and family/work balance is impossible don't inundate them with needless information. Anything which might streamline information and make listening to you easier should be rolled into the marketing program. The newest strategy to keep the attention of an increasingly busy society is video e-newsletters. They don't have to read massive amounts of text, just play it in the background while they cook (or dial for the local delivery guy).
Monday, August 17, 2009
Are your conversion emails too fluffy?
In a world where bunches, and that means a lot, of emails are floating to potential viewers staying focused is a unique skill. In my experience, this is especially true when referring to emails from organizations offering services. Contained deep within their flowery descriptions of services they finally get to the point - asking for money.
Today, there was such an email from a very reputable organization that teaches folks nonviolent, aka non-judgmental, communication. The text at the top of the email was huge describing the benefits. There were large blocks of color and other add-ons included; italics, underline, bold and etc. My quest became to find the actual cost associated with the event.
I actually didn't even see it and sent an email suggesting the ask be made more clear. The response was that the location of the price was at "the bottom" of the page on the right. Well, that's an interesting place since most studies have shown that folks tend to look at the top left first (we're taught to read that way).
When I finally saw the price it was in itsy bitsy tiiiinnny letters. If there is value in what you are proposing, don't be ashamed to be upfront. Once I have to scroll down to search for a price that doesn't mean there's much committment there. Either I have the money, or not. Those are the only possible outcomes.
Today, there was such an email from a very reputable organization that teaches folks nonviolent, aka non-judgmental, communication. The text at the top of the email was huge describing the benefits. There were large blocks of color and other add-ons included; italics, underline, bold and etc. My quest became to find the actual cost associated with the event.
I actually didn't even see it and sent an email suggesting the ask be made more clear. The response was that the location of the price was at "the bottom" of the page on the right. Well, that's an interesting place since most studies have shown that folks tend to look at the top left first (we're taught to read that way).
When I finally saw the price it was in itsy bitsy tiiiinnny letters. If there is value in what you are proposing, don't be ashamed to be upfront. Once I have to scroll down to search for a price that doesn't mean there's much committment there. Either I have the money, or not. Those are the only possible outcomes.
CC's can be dangerous
In a world of ever increasing email communication ideas can get easily lost in CC bundling. That's especially true when someone is trying to pitch a new idea or move a group of people. If possible, these kinds of conversations should take place one on one, a phone call perhaps.
What might happen if a group of folks is copied on a pitch email is that criticism becomes public and that can be demeaning. If there is a particular member of a group that needs to be spoken to about a policy it's good practice to send that person, and only that person, the message.
If there's a negative response, at least it's confined to two people. Once they hit "reply all" the initital intent of the email might get drowned out in any emotional or self interested responses.
As a side note an idea is to always respond to these types of emails to the entire group. Instead of replying as is, i.e. sent to one person and everyone else is carbon copied, move all recipients to the top and remove the CC's. That way, the message isn't targeted to one person with everyone else just "listening in." That creates a more lateral conversation so all the ideas can be heard without making anyone feel singled out.
What might happen if a group of folks is copied on a pitch email is that criticism becomes public and that can be demeaning. If there is a particular member of a group that needs to be spoken to about a policy it's good practice to send that person, and only that person, the message.
If there's a negative response, at least it's confined to two people. Once they hit "reply all" the initital intent of the email might get drowned out in any emotional or self interested responses.
As a side note an idea is to always respond to these types of emails to the entire group. Instead of replying as is, i.e. sent to one person and everyone else is carbon copied, move all recipients to the top and remove the CC's. That way, the message isn't targeted to one person with everyone else just "listening in." That creates a more lateral conversation so all the ideas can be heard without making anyone feel singled out.
Saturday, August 15, 2009
Email addresses are people too
I was at Barnes and Nobles the other day reading a fascinating book about email marketing. The essential crux is really significant in an age where email is ubiquitous: treat email communication with care.
From a marketing perspective I've seen organizations send out mass emails without the slightest regard to who's actually receiving them. How the audience receives them and behaves afterwards isn't necessarily developed.
Quite the contrary as email is very important in developing a close relationship with audience members. Think of the number of emails you use to keep you informed by an organization (listservs, newsletters, offers and etc). Once you are "in" their inbox only one of three things can happen with that message:
1. You are deleted... bummer
2. You are not high priority...that matters if the email is time sensitive
3. You are opened nearly immediatly
Conversion emails are more concerned with what happens next. If the object is just to get awareness out about a future "thing" option three is all that matters.
Each email address also has a monetary value. Yet another thought which rarely gets associated with viral campaigns. The sheer volume (i.e. thousands of recipients) creates an aura that the actual person opening a message isn't as important as the "effort." The authors report each email address has a value of roughly $120.
Unfortunately, if you are sending any email including an "ask" (conversion) the assumption that copy editing is more important than actually providing relevant information is wrong. Dazzling isn't as important as remaing on each recipients mental radar.
Think beep beep beep...
From a marketing perspective I've seen organizations send out mass emails without the slightest regard to who's actually receiving them. How the audience receives them and behaves afterwards isn't necessarily developed.
Quite the contrary as email is very important in developing a close relationship with audience members. Think of the number of emails you use to keep you informed by an organization (listservs, newsletters, offers and etc). Once you are "in" their inbox only one of three things can happen with that message:
1. You are deleted... bummer
2. You are not high priority...that matters if the email is time sensitive
3. You are opened nearly immediatly
Conversion emails are more concerned with what happens next. If the object is just to get awareness out about a future "thing" option three is all that matters.
Each email address also has a monetary value. Yet another thought which rarely gets associated with viral campaigns. The sheer volume (i.e. thousands of recipients) creates an aura that the actual person opening a message isn't as important as the "effort." The authors report each email address has a value of roughly $120.
Unfortunately, if you are sending any email including an "ask" (conversion) the assumption that copy editing is more important than actually providing relevant information is wrong. Dazzling isn't as important as remaing on each recipients mental radar.
Think beep beep beep...
Thursday, August 13, 2009
The first consulting Craigslist ad was just posted
A creative communications consultant that can help frame your message. I am experienced in marketing for both charitable and for-profit organizations. My services include: speech reviews/proofreading, message clarity, email etiquette and copy edits. As a public speaker for many causes I can also help you shape the message without being scared to death.
We can work in person or via telephone at very low rates.
Copy Editing $15 per page
Speech Reviews $15 per hour
Email Etiquette $8 for a phone session, $12 in person included)
White paper critique $20 per page
Small biz marketing $20 per hour for historical marketing review
(additional $25 for delivery of draft report)
Call me on Google Voice at 347-471-0192 or respond to my email above. If we establish your project as onging pro bono initial services are offered.
We can work in person or via telephone at very low rates.
Copy Editing $15 per page
Speech Reviews $15 per hour
Email Etiquette $8 for a phone session, $12 in person included)
White paper critique $20 per page
Small biz marketing $20 per hour for historical marketing review
(additional $25 for delivery of draft report)
Call me on Google Voice at 347-471-0192 or respond to my email above. If we establish your project as onging pro bono initial services are offered.
Tuesday, August 11, 2009
Comminicating effectively in a new group
I have just joined a very active organization mobilizing folks for the single payer initiative. The depth of commitment of time/energy is really inspirational to me.
Today, as I'm sitting around the room my "editor-of-conversation" began filtering a lot of what was said. First, I noticed my comments were outweighing others, so I wanted to slow down. Where would all those thoughts go then, I wondered? Instead, I tried a system of spreading the idea around. My speech pattern can be pretty bulky: a lot of words at one time. If I summarized what the main idea was in smaller chunks everything could get done. Also, the need to not seem intrusive (a new member) or egotistical can be met.
This is always something of which I am aware when joining new groups. While reviewing other pages for communications consultants (have to understand the landscape) a great point lept off the screen. It can take up to 12 times to undo a negative first impression. Most people, especially in a 2.0 world, don't give you that many opportunities.
The filtration system works in different ways when we're at work. Even with friends, family and members of our innermost circles there's ususally a bit of editing. I need to just let myself be heard and also interact in a way that fulfills the desire to be accepted.
Today, as I'm sitting around the room my "editor-of-conversation" began filtering a lot of what was said. First, I noticed my comments were outweighing others, so I wanted to slow down. Where would all those thoughts go then, I wondered? Instead, I tried a system of spreading the idea around. My speech pattern can be pretty bulky: a lot of words at one time. If I summarized what the main idea was in smaller chunks everything could get done. Also, the need to not seem intrusive (a new member) or egotistical can be met.
This is always something of which I am aware when joining new groups. While reviewing other pages for communications consultants (have to understand the landscape) a great point lept off the screen. It can take up to 12 times to undo a negative first impression. Most people, especially in a 2.0 world, don't give you that many opportunities.
The filtration system works in different ways when we're at work. Even with friends, family and members of our innermost circles there's ususally a bit of editing. I need to just let myself be heard and also interact in a way that fulfills the desire to be accepted.
Monday, August 10, 2009
Just say it
I have been going back and forth with a client for about a week. I needed them to basically reroute a few processes in a more clarified manner. More specifically, emails were being sent out for a project that weren't very clear. Some referred to the project in one tone, others styled it differently.
My point: At some point we need to be able to know what works and what doesn't. If there's no point of reference, that's impossible.
Client Stance: The processes that are in place are great. We don't need to move to some systematic way of communicating. This is just meeting people and making really solid connections, not quantity.
The issue: The client didn't dispute anything I was saying. What I was saying wasn't what needed to be said. Instead of saying "we need to be able to track," the intended message was "this isn't powerful and it's kind of sloppy."
Lesson learned.
My point: At some point we need to be able to know what works and what doesn't. If there's no point of reference, that's impossible.
Client Stance: The processes that are in place are great. We don't need to move to some systematic way of communicating. This is just meeting people and making really solid connections, not quantity.
The issue: The client didn't dispute anything I was saying. What I was saying wasn't what needed to be said. Instead of saying "we need to be able to track," the intended message was "this isn't powerful and it's kind of sloppy."
Lesson learned.
Sunday, August 9, 2009
Rough copy edit for single payer leaflet
Here's the link to the NYC PNHP Site
FOR IMMEDIATE RELEASE
PNHP-NY Metro Chapter
$36,000 IN RETIREMENT FUNDS AVAILABLE
We are so glad to have your time.
How much money are you putting into savings each month? Do you have an emergency fund to last for 4 months should your job end? If not, PNHP wants to offer you a solution to your money troubles. We care about you leading a healthy and fulfilling life.
Which bill do you pay that is not fixed and is guaranteed to increase every year? Is it the mortgage? Could it be your credit card payments?
This bill had doubled every month has doubled since 2004.
If you are 35 years old, from right now until the time you retire $36,960 of your money is spent on overhead, and not what you're paying for. It's not your mortgage, or the credit cards. We are talking about your health insurance costs.
Do you have $6.500 in savings right now? That’s the typical health insurance premium and deductible payment every year.
We want you to be protected with guaranteed care, not insurance.
You matter, not an organization.
FOR IMMEDIATE RELEASE
PNHP-NY Metro Chapter
$36,000 IN RETIREMENT FUNDS AVAILABLE
We are so glad to have your time.
How much money are you putting into savings each month? Do you have an emergency fund to last for 4 months should your job end? If not, PNHP wants to offer you a solution to your money troubles. We care about you leading a healthy and fulfilling life.
Which bill do you pay that is not fixed and is guaranteed to increase every year? Is it the mortgage? Could it be your credit card payments?
This bill had doubled every month has doubled since 2004.
If you are 35 years old, from right now until the time you retire $36,960 of your money is spent on overhead, and not what you're paying for. It's not your mortgage, or the credit cards. We are talking about your health insurance costs.
Do you have $6.500 in savings right now? That’s the typical health insurance premium and deductible payment every year.
We want you to be protected with guaranteed care, not insurance.
You matter, not an organization.
Communications requires hypnotic writing
I am currently skimming a great book by Vitale, Joe
Hypnotic Writing; How to Seduce and Persuade Customers with Only Your Words
"Here's the link to Joe's book
The essential point of view (POV) is that we need to remember the audience at all times. There is very little time to win someone over and a copy edit must jump off the page, so to speak. We each have a little editor in our heads that reads through our own eyes. However, what is being written isn't for us, but for the target. If we lost that editor in our heads and simply wrote, with conviction, to the target audience our time would be a lot more efficiently spent.
That's where I am in the current debate about healthcare, it's a messaging issue. There have been so many media pieces, from both sides, about this issue but somehow, that's not connecting. I created a rough copy edit of the type of messaging I feel might be more powerful. Any ideas are welcomed.
Hypnotic Writing; How to Seduce and Persuade Customers with Only Your Words
"Here's the link to Joe's book
The essential point of view (POV) is that we need to remember the audience at all times. There is very little time to win someone over and a copy edit must jump off the page, so to speak. We each have a little editor in our heads that reads through our own eyes. However, what is being written isn't for us, but for the target. If we lost that editor in our heads and simply wrote, with conviction, to the target audience our time would be a lot more efficiently spent.
That's where I am in the current debate about healthcare, it's a messaging issue. There have been so many media pieces, from both sides, about this issue but somehow, that's not connecting. I created a rough copy edit of the type of messaging I feel might be more powerful. Any ideas are welcomed.
Thursday, August 6, 2009
Finetuning messages to brand new audiences
I had a coffee meeting with a board member of a national nonprofit. She has an aim at redirecting the website. Her own descriptive was "horrible." Yikes.
Through her I met someone who has a background in policy on the state and federal level. This person will be coordinating the effort to update the website. While she is learning hopefully this will be a great opportunity to learn new skills of website development. At my previous employer I edited a little section every now and then but it mainly involved textual information.
During the meeting she mentioned there's a conference in September that would be great for me as a public speaking engagement. It would involve presenting on the implications of social media for an aging population. It's interesting that sometimes I don't realize my level of understanding of something until asked to teach someone brand new. I am definitely a novice, per my age group, in social media. The label of expert is very different as applied to a much older audience.
Message point: As the audience becomes less familiar with the information the message must be crafted more from a "freshman" approach.
I think that's one of the communications barriers with the Single Payer movement. It's been going on for so long, i.e. legilsation introduced way back to the 1970's, that those who are educated use advanced language and understand complex organizational structures, i.e. health insurance companies and legislative bodies. At the end of the day, though, this message must resonate also with those who don't live and breathe healthcare policy.
Asking someone who has put substantial energy into crafting a message to dilute it's content strikes them as odd and sometimes offensive.
Through her I met someone who has a background in policy on the state and federal level. This person will be coordinating the effort to update the website. While she is learning hopefully this will be a great opportunity to learn new skills of website development. At my previous employer I edited a little section every now and then but it mainly involved textual information.
During the meeting she mentioned there's a conference in September that would be great for me as a public speaking engagement. It would involve presenting on the implications of social media for an aging population. It's interesting that sometimes I don't realize my level of understanding of something until asked to teach someone brand new. I am definitely a novice, per my age group, in social media. The label of expert is very different as applied to a much older audience.
Message point: As the audience becomes less familiar with the information the message must be crafted more from a "freshman" approach.
I think that's one of the communications barriers with the Single Payer movement. It's been going on for so long, i.e. legilsation introduced way back to the 1970's, that those who are educated use advanced language and understand complex organizational structures, i.e. health insurance companies and legislative bodies. At the end of the day, though, this message must resonate also with those who don't live and breathe healthcare policy.
Asking someone who has put substantial energy into crafting a message to dilute it's content strikes them as odd and sometimes offensive.
Tuesday, August 4, 2009
Internal communication influencing audience mesages
Ususally, when one is part of an organization they know a lot about some topic. Regardless of their industry, it just seems that you talk about it all day long...it's second nature. We forget sometimes that "we" are not the audience. It's their language, not ours, that needs to be spoken.
An example is numbers. I personally love them and think they add an unbeatable argument to everything under the sun. The average person, though, doesn't care as much as I do. Sometimes, there's the assumption of intent (stolen from my former VP of Human Resources). We think "Oh sure, they want all the facts and data to support everything."
Not really.
They just want whatever you are offering to ease their burden or fulfill a need. The message is figuring out where's their connection? What is the language they speak and understand?
Actually, if more nonprofits used this method instead of feeling that "the cause" and emotion create a captive audience their events would be much more successful. Mind you, I did horribly at fundraising because I didn't follow these simple rules. Just assumed everyone was "on board." At the end, I was floating in the sea, far far away from shore.
An example is numbers. I personally love them and think they add an unbeatable argument to everything under the sun. The average person, though, doesn't care as much as I do. Sometimes, there's the assumption of intent (stolen from my former VP of Human Resources). We think "Oh sure, they want all the facts and data to support everything."
Not really.
They just want whatever you are offering to ease their burden or fulfill a need. The message is figuring out where's their connection? What is the language they speak and understand?
Actually, if more nonprofits used this method instead of feeling that "the cause" and emotion create a captive audience their events would be much more successful. Mind you, I did horribly at fundraising because I didn't follow these simple rules. Just assumed everyone was "on board." At the end, I was floating in the sea, far far away from shore.
Upfront gains for long term losses?
Anyone doing work with a small start up should think seriously of their need. Are they in dire straits and steady income is the priority. Well, that doesn't lend itself to much strategizing. If there is wiggle room, though, short term cuts for long term relationships shouldn't be overlooked.
I met with the founder of a start up today. There's no revenue, the product is essentially in the exploratory "pre launch" phases. My bid for a one month contract was $0. Why? Because, the relationship (since it's an amazing product with huge growth potential) is much more valuable long term. Concessions are a part of any successful business. Whether that means toiling away for decades under the thumb of a horrible boss or being dead broke to start your dream.
It's only a month and the long term gains (please don't think that synonymous with money) are worth far more than $1,000.
Contract negotiations must be thought through long term. What do you need from this person and what are they telling you. If their message is "wow, this is really expensive" does it make sense to try to leverage the most money possible right now? Of course not, waiting is a skill. If it takes off and the revenue is much higher you're also positioned as someone who believes in the product...big time.
I met with the founder of a start up today. There's no revenue, the product is essentially in the exploratory "pre launch" phases. My bid for a one month contract was $0. Why? Because, the relationship (since it's an amazing product with huge growth potential) is much more valuable long term. Concessions are a part of any successful business. Whether that means toiling away for decades under the thumb of a horrible boss or being dead broke to start your dream.
It's only a month and the long term gains (please don't think that synonymous with money) are worth far more than $1,000.
Contract negotiations must be thought through long term. What do you need from this person and what are they telling you. If their message is "wow, this is really expensive" does it make sense to try to leverage the most money possible right now? Of course not, waiting is a skill. If it takes off and the revenue is much higher you're also positioned as someone who believes in the product...big time.
It's about the clients' needs, not your wants
A very important vehicle to developing solid business relationships is hearing what clients say. I am a very creative, data-driven individual who loves to implement out-the-box adaptive strategies. Furthermore, I've taken it for granted that digital-based work is how most people operate.
Oh, those assumptions.
I'm hearing some clients prefer to work with a hard filing system, others prefer digital management. In addition, regardless of the advice that I might give it's up to the client to either implement or not. As an employee of an event management co. that point was lost. Regardless of how effective or data driven an idea might be, institutionalized processes die hard. Really slowwwly and painfully. After tons of meetings, many an email and sheer objection.
Oh, those assumptions.
I'm hearing some clients prefer to work with a hard filing system, others prefer digital management. In addition, regardless of the advice that I might give it's up to the client to either implement or not. As an employee of an event management co. that point was lost. Regardless of how effective or data driven an idea might be, institutionalized processes die hard. Really slowwwly and painfully. After tons of meetings, many an email and sheer objection.
Monday, August 3, 2009
Birds of a twitter brand promote like crazy
I just updated my Twitter account and scrolled through a few of the pages. It seems that for general searches, i.e. communications, the results aren't really that specific.
Everyone is on there. The space can get kind of crowded, and it's a brand (pun intended) new phenomenon (ten seconds is old on earth 2.0). I have found a few friends and will get into the program to understand how it can be utilized. There are job posts, individual looking for services and a whole host of things.
If anyone is going to get a page which will at all talk about work or look for clients - keep that apart from personal silly stuff. Don't promote a business with @2sxxy4u. The same rules we followed with email kind of apply.
Some of the pages are simply pictures of business cards, which is a great idea. I am imagining that flow of communication. Someone sees a twicture of a business card and picks up the phone. They then contract with a business that way. Nope. They would do research and Twitter may help if there is a pre-existing relationship. It's the metrics and following what streams bring in which pools of leads that are key to understanding this new connector of people.
Everyone is on there. The space can get kind of crowded, and it's a brand (pun intended) new phenomenon (ten seconds is old on earth 2.0). I have found a few friends and will get into the program to understand how it can be utilized. There are job posts, individual looking for services and a whole host of things.
If anyone is going to get a page which will at all talk about work or look for clients - keep that apart from personal silly stuff. Don't promote a business with @2sxxy4u. The same rules we followed with email kind of apply.
Some of the pages are simply pictures of business cards, which is a great idea. I am imagining that flow of communication. Someone sees a twicture of a business card and picks up the phone. They then contract with a business that way. Nope. They would do research and Twitter may help if there is a pre-existing relationship. It's the metrics and following what streams bring in which pools of leads that are key to understanding this new connector of people.
Sunday, August 2, 2009
"Free"siest way to manage all contacts?
EVE, Highrise HQ I'm playing around with those to understand contact management. In terms of what I need, though, don't Google and Excel offer a whole range of products that should basically do the trick?
The question is: What does a communications consultant have to track?
Conversations, emails, projects, deadlines, meetings, contacts.
An Excel spreadsheet with infinite amounts of entries can definitely handle notes on conversations, email/call dates and all contacts. Google documents also handle this data on the go, with real time updates (there are implications for device usage).
Google calendar can keep track of all meetings and timeline needs.
Do we really need more than that? Everyone always says they need to have it on their mobile device. I say hogwashery, or something like that. If you need access to large files, presentations and spreadsheets a laptop bag will follow you everywhere. Only a tiny group of people would ever pay the money for programs to actually edit that stuff on mobile interfaces. As an independent consultant is it necessary to build anything more. Does cost make us feel it's automatically better?
The question is: What does a communications consultant have to track?
Conversations, emails, projects, deadlines, meetings, contacts.
An Excel spreadsheet with infinite amounts of entries can definitely handle notes on conversations, email/call dates and all contacts. Google documents also handle this data on the go, with real time updates (there are implications for device usage).
Google calendar can keep track of all meetings and timeline needs.
Do we really need more than that? Everyone always says they need to have it on their mobile device. I say hogwashery, or something like that. If you need access to large files, presentations and spreadsheets a laptop bag will follow you everywhere. Only a tiny group of people would ever pay the money for programs to actually edit that stuff on mobile interfaces. As an independent consultant is it necessary to build anything more. Does cost make us feel it's automatically better?
Meeting with new prospective client on Tuesday!
I received a response from the President of a linguistic service company. Essentially, his product helps consumers retain a larger vocabulary in a user-friendly format. Even this grueling niche market of test-takers is moving away from the hard copy (books, study supplements and etc) towards digital methods.
The website is very intuitive. Starts with a test to rank the consumer and assigns words thereafter. Helps with pronunciation, memory and all kinds of wonderful add-ons.
He is hoping to start a media campaign soon to "launch" the service. It will be targeted towards education (obviously) and there's a lot of currently mined contacts.
The website is very intuitive. Starts with a test to rank the consumer and assigns words thereafter. Helps with pronunciation, memory and all kinds of wonderful add-ons.
He is hoping to start a media campaign soon to "launch" the service. It will be targeted towards education (obviously) and there's a lot of currently mined contacts.
Intelligent e-mail marketing. Data shows us the way.
It is getting late but there's a great webinar on Brighttalk. It's being hosted by Stephanie Miller of Return Path. They're a company that, from what I gather, helps businesses understand what works and doesn't with their emails.
So beautifully simplistic.
The name of the webinar is Intelligent Data Mining for Higher Email Marketing Return. If anything my experience working for an event planning for-profit company taught me it's that metrics often act as filler. There's so much going on that people don't pay attention to what drives the audience. We create so much process that the humans are actually just squeezed right out of the equation. Isn't that funny? (Well, not if you work in accounting)
Case and point. I worked as a recruiter. We used a communication protocol. Day A= Email. Day B= Phone Call. A + D days old= You're not contacted
I ended up with the highest conversion rate in the office for weeks on end. More of my people actually bought our service (i.e. event) than my peers. Turns out, my Outlook wasn't even connected!!! When the Operations Manager turned it on I had over 5,000 emails in my outbox!!!!
That's a very bad employee.
Do you think anyone said "Well, perhaps we should evaluate the way our communications stream works. Maybe, we're sending out thousands of emails that nobody actually reads," of course not.
Emails can break, or build, relationships too. Treat them just as you would a phone conversation. That's your point of contact.
So beautifully simplistic.
The name of the webinar is Intelligent Data Mining for Higher Email Marketing Return. If anything my experience working for an event planning for-profit company taught me it's that metrics often act as filler. There's so much going on that people don't pay attention to what drives the audience. We create so much process that the humans are actually just squeezed right out of the equation. Isn't that funny? (Well, not if you work in accounting)
Case and point. I worked as a recruiter. We used a communication protocol. Day A= Email. Day B= Phone Call. A + D days old= You're not contacted
I ended up with the highest conversion rate in the office for weeks on end. More of my people actually bought our service (i.e. event) than my peers. Turns out, my Outlook wasn't even connected!!! When the Operations Manager turned it on I had over 5,000 emails in my outbox!!!!
That's a very bad employee.
Do you think anyone said "Well, perhaps we should evaluate the way our communications stream works. Maybe, we're sending out thousands of emails that nobody actually reads," of course not.
Emails can break, or build, relationships too. Treat them just as you would a phone conversation. That's your point of contact.
My tester with BlogTalkRadio is on August 10
Wow. I never knew so much content was possible to deliver over the web. In testing out which means of relationship building works the best I've created an account at BlogTalkRadio. Public speaking has always been a favorite of mine. This would be a chance to speak to an audience (though intitally without metrics it's hard to say who) about communications.
Taking a step back, it's hard to think of myself as speaking on how to position with an audience. My own experience has been colored by a lack of understanding in the moment how I play a role as a participant in the theatre of conversation.
Many consultants have said they are very frustrated because clients won't implement their advice. The point is that all feeback one gives, consultant or otherwise, is honest. Don't lie or be so afraid of actually getting to the point that you finesse it so much that the main point gets lost. That's what I've learned. The truth might hurt you professionally but a lie will damage you internally.
Say it. Mean it. Own it.
My communications strategy for how to connect with clients, freelancers and new friends alike is to step back (a few days) and think of the "it" I can deliver. What do I need in return? That's the starting ground.
Taking a step back, it's hard to think of myself as speaking on how to position with an audience. My own experience has been colored by a lack of understanding in the moment how I play a role as a participant in the theatre of conversation.
Many consultants have said they are very frustrated because clients won't implement their advice. The point is that all feeback one gives, consultant or otherwise, is honest. Don't lie or be so afraid of actually getting to the point that you finesse it so much that the main point gets lost. That's what I've learned. The truth might hurt you professionally but a lie will damage you internally.
Say it. Mean it. Own it.
My communications strategy for how to connect with clients, freelancers and new friends alike is to step back (a few days) and think of the "it" I can deliver. What do I need in return? That's the starting ground.
Intent of email subject lines. (I wish I could recall it).
Ok, so here's a quick bite of a lesson. Just in communication with a friend whom I haven't spoken to in a good while. She is going through some very difficult times with serious emergencies happening in 2008 and currently.
In order to reach out and extend that warm olive branch what do I send? With all the finesse of my social skills the email subject line, which I just reread is this:
Same schedule as you, let's keep in regular contact
[bold is for the emphasis of where my intent seriously delivered poorly]
I have the same schedule as you even though all is great on my end. Why can't you return the favor? Why are you a bad friend?
OMG (feel free to share and add your own virtual emotions)
In order to reach out and extend that warm olive branch what do I send? With all the finesse of my social skills the email subject line, which I just reread is this:
Same schedule as you, let's keep in regular contact
[bold is for the emphasis of where my intent seriously delivered poorly]
I have the same schedule as you even though all is great on my end. Why can't you return the favor? Why are you a bad friend?
OMG (feel free to share and add your own virtual emotions)
Mytwitspaceberryphone?
Ok, whoa. I am so overwhelmed right now at the prospect of wading into this media overload. As a communicator, it's the expectations which are set by pronouncing "availability" on any site. Once the message is out there folks expect you to be "there." That implies activity, with an implied degree of regularity.
It makes no sense to say i'm on: LinkedIn, MySpace, Facebook, Twitter, Friendster, Enemyster without a plan of action. I honestly just revamped my Facebook and hope to get a few comment strings started. That, then, should loop back to the consulting site because, that's the common thread. Consulting isn't like another business where it may float a bit separate from the ship of "personal stuff." These two barges float, or come to a dark blue death, together.
It's a fine line to get so involved, specifically for business, without any focus or clarity. Being "on" doesn't mean that's doing anything. How do you measure return for the hours upon hours spent connecting?
It makes no sense to say i'm on: LinkedIn, MySpace, Facebook, Twitter, Friendster, Enemyster without a plan of action. I honestly just revamped my Facebook and hope to get a few comment strings started. That, then, should loop back to the consulting site because, that's the common thread. Consulting isn't like another business where it may float a bit separate from the ship of "personal stuff." These two barges float, or come to a dark blue death, together.
It's a fine line to get so involved, specifically for business, without any focus or clarity. Being "on" doesn't mean that's doing anything. How do you measure return for the hours upon hours spent connecting?
Saturday, August 1, 2009
Inevitable frenzy of social media.
I read through The Social Media Bible which is really interesting. It basically lists all of the channels of communicating (B2B or otherwise) and stresses how people can use them.
From what I've gathered here are sites and tools I want to learn about:
www.podbean.com(A means to add cross format content)
iGoogle
www.flickr.com (fotos are creeping into all sorts of communication)
Eventful
www.google.com/alalytics (scary at first, lots of HTML stuff)
If you know about this sorta thing or any great media gathering, sharing things Drop me an email
A wealth of information and a headache.
From what I've gathered here are sites and tools I want to learn about:
www.podbean.com(A means to add cross format content)
iGoogle
www.flickr.com (fotos are creeping into all sorts of communication)
Eventful
www.google.com/alalytics (scary at first, lots of HTML stuff)
If you know about this sorta thing or any great media gathering, sharing things Drop me an email
A wealth of information and a headache.
Who knew this would be actual work?
I have sat down to start thinking of a 4 week timeline for what needs doing. That involves meetings with a National ranking member of the Gray Panthers. I also have two exploratory (totally lifted that from Jezra) meetings just for learning. Thinking of the over-reaching goal of self dependent work and producing concise messages for businesses is very tantilizing. I love communications and how people influence each others behavior.
One meeting is with a long time friend at a nonprofit who heads their Public Relations activities. The agenda there is to figure out what he's realizing is changing but what principles may be static. Work style, relationship-building and the "pain" of that industry. Next up, a meeting with a very cool and successful businesswoman here in New York City. Roberta is so intelligent and so in your face, it's really very refreshing. A powerful, smart woman in business who can help with direction, planning and overall plan formulation.
I'm really excited to work with a member of the Gray Panthers. It's an organization of senior women who want to introduce a nonviolent approach to social policy issues. Hopefully, website optimization can come from that as their NY chapter page is in need of a huge facelift.
Still waiting to hear back from the Brooklyn Green Party, they are so slow in turn around. Email really needs to be returned within 48 hours, sorry but it's a general rule. PNHP has a meeting next week and I hope to be able to work on the communications strategy there as well. At the Riverside Church, I have contacted Joya (an amazing and kind church member) about any need there. With the political fallout of the current new Senior Minister, Rev. Brad Braxton, leaving soon due to church in fighting there should be great opporunity for PR work. LOL. It's not a fun thought, but honest.
Ok, let's get not just my name but pro bono business help (hopefully leading to paid projects) out there. FB, Myspace and others are very useful to manage contacts. These will never replace (perhaps Webinars come close) direct smiles and handshakes.
One meeting is with a long time friend at a nonprofit who heads their Public Relations activities. The agenda there is to figure out what he's realizing is changing but what principles may be static. Work style, relationship-building and the "pain" of that industry. Next up, a meeting with a very cool and successful businesswoman here in New York City. Roberta is so intelligent and so in your face, it's really very refreshing. A powerful, smart woman in business who can help with direction, planning and overall plan formulation.
I'm really excited to work with a member of the Gray Panthers. It's an organization of senior women who want to introduce a nonviolent approach to social policy issues. Hopefully, website optimization can come from that as their NY chapter page is in need of a huge facelift.
Still waiting to hear back from the Brooklyn Green Party, they are so slow in turn around. Email really needs to be returned within 48 hours, sorry but it's a general rule. PNHP has a meeting next week and I hope to be able to work on the communications strategy there as well. At the Riverside Church, I have contacted Joya (an amazing and kind church member) about any need there. With the political fallout of the current new Senior Minister, Rev. Brad Braxton, leaving soon due to church in fighting there should be great opporunity for PR work. LOL. It's not a fun thought, but honest.
Ok, let's get not just my name but pro bono business help (hopefully leading to paid projects) out there. FB, Myspace and others are very useful to manage contacts. These will never replace (perhaps Webinars come close) direct smiles and handshakes.
Just joined the Freelancers Union. Thoughts?
In this economy, it's all coming screaming down towards the earth. Well, it's not so bad but I know the corporate big biz way to of doing things isn't working. Maybe I don't want to work until I'm 65. Creativity is really something. A curse if you ask me. Big jobs pay well but I feel dead. My pocket profits while my soul dies. Okay, that's a bit Years of Our Lives, but I do feel it a little bit.
Since I'm not working, here's an attempt to wade into the freelance pool. I have my first gig. It pays...get ready, $20 a week. Wow, who knew college degrees were so profitable?
I did join the Freelancers Union. They have a ton of discounts on office space, pending my development continues and I meet good people. Right now the main thing is income. Finding out what people are charging who for what service. It's a SWOT analysis. Yes, those fun metrics that can help us find out who our adverseries are and crush them like tiny insect squishy things. (Insert totally inappropriate laughter).
There's so much to do, say and all that. It's just the beginning. There are a lot of upcoming projects and meetings. Let's blast off.
Since I'm not working, here's an attempt to wade into the freelance pool. I have my first gig. It pays...get ready, $20 a week. Wow, who knew college degrees were so profitable?
I did join the Freelancers Union. They have a ton of discounts on office space, pending my development continues and I meet good people. Right now the main thing is income. Finding out what people are charging who for what service. It's a SWOT analysis. Yes, those fun metrics that can help us find out who our adverseries are and crush them like tiny insect squishy things. (Insert totally inappropriate laughter).
There's so much to do, say and all that. It's just the beginning. There are a lot of upcoming projects and meetings. Let's blast off.
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